Global ABM campaign specialist in B2B demand generation

Intellias; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Intellias ищет амбициозного специалиста по ABM, чтобы построить и масштабировать программу ABM по отраслям и регионам. Это основательная, практическая роль с высоким уровнем ответственности и видимостью в Marketing, Sales и у руководства.

Вы будете сотрудничать с директором глобального маркетинга, разрабатывать повторяемые ABM-плейы, запускать многоканальные кампании и превращать приоритетные аккаунты в квалифицированный pipeline, используя данные и ИИ.

Job description

Описание

Intellias is looking for an ambitious ABM campaign specialist to help build and scale our account-based marketing program across industries and regions. This is a foundational, hands-on role with significant ownership and visibility across Marketing, Sales, and senior leadership. You will partner directly with the Director of Global Marketing to develop repeatable ABM plays, orchestrate multichannel campaigns, and turn priority accounts into qualified pipeline.

Задачи

Help build and operationalize the global demand gen strategy across regions, verticals, and target accounts. Develop and continuously improve the Intellias ABM playbook, creating scalable 1:one, 1:many and 1:few programs. Build, segment, and refine target account lists using firmographic, technographic, intent, engagement, and sales intelligence data. Partner with vertical marketing leaders to execute full-funnel campaigns across email, paid media, field events, direct mail, content, and personalized web experiences. Research priority accounts, buying groups, business challenges, and market signals to identify relevant engagement opportunities. Collaborate with Sales, SDRs, and Partnerships to align target accounts, messaging, outreach, events, campaign priorities, and follow-up. Test and optimize ABM plays, including personalized landing pages, account-specific content, executive outreach, event activation, and digital campaigns. Work with Revenue Operations to measure account engagement, meetings, opportunities, pipeline, and revenue contribution. Bring forward bold ideas and challenge existing approaches. You will use AI every day to accelerate account and industry research, identify campaign angles, develop personalized content, generate campaign variants, analyze performance, and automate recurring workflows. Establish a global demand generation operating model that generates qualified pipeline. Launch coordinated ABM programs across priority verticals and regions. Improve alignment between Marketing, Sales, and SDR teams around target accounts and buying groups. Create clear visibility from account engagement through meetings, opportunities, and pipeline. Build a library of proven ABM plays that can be adapted and scaled globally.

Требования

AI fluency is a core requirement. 2-4 years of experience in ABM, B2B demand generation, growth marketing, integrated campaigns, field events, or performance marketing. Experience in enterprise technology, SaaS, software development, IT services, or another complex B2B environment. Hands-on experience building and optimizing multichannel campaigns that contribute to engagement, opportunities, and pipeline. Understanding of 1:one, 1:many, and 1:few ABM motions, account selection, segmentation, buying groups, personalization, and sales activation. Experience collaborating with Marketing, Sales, and SDR teams around shared commercial outcomes. Professional fluency in English and confidence working with international teams and senior stakeholders. A bachelor's degree in Marketing, Business, Communications, Engineering, Data Science, or a related field. Deep GTM fluency. You speak the language of revenue, and you know how to make a sales team want to work with you. Good enablement beats good ideas. You create structure where none exists, design repeatable plays, and get energy from going 0 1. You think in touchpoints, meetings, opportunities, and revenue, and you're comfortable owning a number alongside the sales team. You take responsibility for outcomes and collaborate openly across teams, regions, and functions. Будет плюсом: Experience with field marketing, intent data, account personalization, executive engagement, or platforms such as Apollo.io, HubSpot, LinkedIn Sales Navigator, Salesforce, Clay, 6sense, Unify, Mutiny, or Influ2 would help you stand out; Curiosity, creativity, and a bias toward action; A growth-engineering mindset: build, test, measure, and scale.

Условия

At Intellias, where technology takes center stage, people always come before processes. By creating a comfortable atmosphere in our team, we empower individuals to unlock their true potential and achieve extraordinary results. That's why we offer a range of benefits that support your well-being and charge your professional growth.