Marketing manager for enterprise ABM

Ashby; United States; Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Equity/Stock options

Unlimited PTO

Education budget

Equipment budget

Job summary

Ashby is seeking a marketing leader to drive demand generation for our enterprise segment in Europe. You will orchestrate the EMEA ABM strategy, blending data insights with creative messaging to engage target accounts across multiple channels.

Collaborating with Sales, PMM, content, and creative teams, you will build account maps, refine messaging, and manage agencies to execute rapid campaigns. You’ll localise content for European markets while applying a rigorous experimentation framework.

Qualifications

• You enjoy combining data and creative thinking — and you have taste.
• You can tell the difference between messaging that’s compelling and generic.
• You’re prospect-obsessed.
• You can step into the personas you’re marketing to and reach them with the right message.
• You are curious and not afraid to break from standard ABM playbooks.

Responsibilities

• Lead demand generation for our enterprise segment in Europe (EMEA).
• Define EMEA ABM strategy and select channels aligned with global goals.
• Orchestrate marketing channels to support discovery and prospect journeys.
• Collaborate with Sales, PMM, content, and creative teams on messaging.
• Build target account lists using data signals and rep input; own methodology.
• Manage agencies (including gifting agency Wildcard) for fast execution.
• Run experiments, localise content and strategy for European markets.

Skills

Data-driven mindset

Creative thinking

Prospect-obsessed

Campaign development

ABM strategy

Cross-functional collaboration

Storytelling for messaging

Job description

Описание:

Over the past ~4 years, we’ve gone from a stealth brand to the default operating system for over 5,000 of the most ambitious companies in tech, finance, and healthcare. On this journey, we’ve also amassed a marketing team of ~30 folks from across North America and Europe who are some of the brightest and most humble humans that want to ‘win’, and have fun doing so. For this role, we are looking for someone to lead demand generation for our enterprise segment in Europe.

Задачи:

Partner with Ben to define our EMEA Enterprise ABM strategy and the channels we bet on with consideration to broader global strategy and nuances of respective European markets. Here you play the critical role of orchestrator, pulling together all of the relevant marketing channels to support a delightful discovery and prospect journey and are the point person for your counterparts in Sales. Research and build prospect journey maps for target accounts, and develop the messaging, content, and creative that bring them to life, with support from our PMM, content, and creative teams. Work with sales and revenue operations to build target account lists that combine data signals with rep input, and own the methodology behind them — how cohorts are built, what assumptions they rest on, and how we measure whether accounts are actually moving. Manage our agency partners, including our gifting agency, Wildcard, to get campaigns executed well and fast. Execute on the strategy you define which will include activities like working with your events counterpart on the coordination of dinners, activations, ancillary conference events, and stunts. Apply our experimentation framework to run short sprints, learn quickly what works, and localise content, creative, and campaign strategy for EMEA markets.

Требования:

• You enjoy combining data and creative thinking — and you have taste.


• You can tell the difference between messaging that’s genuinely compelling and messaging that’s generic or cheesy.


• You’re prospect-obsessed.


• You can step into the seat of the personas you’re marketing to and build campaigns that meet them where they are, at the right time, with the right message.


• You are deeply curious and not afraid to break from traditional ABM playbooks.


• You build trust across functions.


• Sales managers and reps are excited to work with you, and the marketing team is fully bought into your campaign ideas and asks.


• You understand (and leverage) the massive advantage AI creates but not so pilled that you let efficiency gains undercut creativity and taste.

Условия:

• Competitive salary and equity.


• Opportunity to work with a talented and passionate team.


• 10-year exercise window for stock options.


• You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.


• Unlimited PTO with four weeks recommended per year.


• Expect “Vacation?” in our one-on-one agenda until you start taking it.


• Generous equipment, software, and office furniture budget.


• Get what you need to be happy and productive!


• $100/month education budget with more expensive items (like conferences) covered with manager approval.


• Compensation Range: £95K - £115K