Account based marketing manager

Mendix; United States; Hybrid; USD 80,000 - 87,000; Full time

Job summary

Mendix ищет регионального менеджера ABM для реализации глобальной ABM-стратегии по региону EMEA. Вы будете тесно сотрудничать с командами продаж, BDR, Customer Success и маркетинга для реализации 1:1 и 1:few кампаний, адаптированных к особенностям рынков EMEA.

Кандидат будет разрабатывать инновационные кампании, управлять кампаниями через цифровые каналы, мероприятия и персонализацию контента, учитывать GDPR и локальные регуляторные требования, а также отслеживать эффективность кампаний и

Qualifications

• Доказанная способность в B2B-маркетинге с опытом ABM, Field Marketing, Enterprise Marketing или Demand Generation.
• Опыт разработки и реализации маркетинговых программ в региональных условиях.
• Умение строить кросс-функциональные кампании и работать с продажами и клиентским успехом.

Responsibilities

• Реализация глобальных ABM-стратегий в регионе EMEA с адаптацией под локальные приоритеты.
• Выстраивание стратегий вовлечения для приоритетных аккаунтов и согласование программ с продажами.
• Сотрудничество с глобальными командами ABM, Product Marketing, Digital и Content для локализации кампаний.

Skills

ABM маркетинг

B2B-маркетинг

Field Marketing

Enterprise Marketing

Demand Generation

Кросс-функциональное взаимодействие

Data-driven

Tools

Demandbase

Qualified

Salesforce

Маркетинговая автоматизация

Web personalization tools

Job description

Описание:

As the Regional Account-Based Marketing (ABM) Manager for EMEA, you will play a key role in bringing Mendix's global ABM strategy to life across the Europe, Middle East, and Africa region. You'll partner closely with regional Sales, BDR, Customer Success, and Marketing teams to implement high-impact 1:1 and 1:few ABM programs that reflect the outstanding dynamics of EMEA markets and accelerate account progression.

Задачи:

Execute global 1:1 and 1:few ABM strategies the EMEA region, adapting programs to regional priorities, customer needs, and market dynamics. Serve as the voice of the region within the global organization, providing market insights, identifying regional opportunities, and helping evolve global programs based on local customer and sales feedback. Develop innovative account-based campaigns and experiences that help progress strategic opportunities through the sales cycle, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs. Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions that drive meetings, pipeline, and opportunity progression. Partner with global ABM, Product Marketing, Digital, and Content teams to localize campaigns, messaging, and content for EMEA markets while ensuring consistency with global strategy. Account for varying languages, cultures, regulations, and buying behaviors across EMEA countries. Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement to reach technical, business, and executive customers across the buying group. Work with platforms such as Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement. Provide input on EMEA-specific technology, data, and process requirements to ensure regional success in ABM execution. Monitor account engagement, meetings, pipeline progression, and campaign performance. Use data, sales feedback, and regional insights to continuously improve programs.

Требования:

Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation. Experience developing and driving marketing programs, with a strong understanding of regional business practices, cultural nuances, and buying behaviors. Consistent record developing creative account engagement programs that help advance enterprise opportunities through the sales cycle. Experience partnering closely with Sales and Customer Success teams to execute coordinated account strategies. Strong understanding of enterprise buying groups. Experience accomplishing integrated marketing campaigns across digital, events, outbound, and executive engagement programs. Proven experience with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools. Strong project management skills with the ability to handle multiple stakeholders across countries, languages, and time zones. Data-driven mentality, using campaign and account insights to optimize performance and improve account progression. Understanding of regional regulatory considerations, including GDPR and other privacy requirements impacting marketing execution across EMEA. Curious about AI and emerging marketing technologies, with an interest in applying them to improve personalization, account research, and campaign execution.

Условия:

At Siemens Software, flexibility is how we work - hybrid by default, built on trust and autonomy. You'll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader. The salary range for this position is £60,000- £65,000 annually and this role is eligible to earn incentive compensation. Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/