GEO Strategist

Apolis; Princeton (NJ); On-site; USD 150,000 - 210,000; Full time

Job summary

Indegene is seeking a GEO Strategist / Consultant to act as the strategic backbone of Generative Engine Optimization engagements for pharma brands. You will translate client objectives into GEO roadmaps, advise on AI-driven discovery, and shape engagement design with leadership and delivery teams.

You will lead workshops, develop entity optimization and content authority strategies, and ensure measurable business impact across pharma digital ecosystems, content, and publishing workflows.

Responsibilities

• Develop comprehensive GEO strategies for pharma brands, therapeutic areas, and HCP/patient audiences — covering entity optimization, content authority, structured data, and LLM discoverability.
• Conduct GEO audits and maturity assessments for client digital ecosystems; identify gaps in AI search readiness and define prioritized optimization roadmaps.
• Advise clients on AI-first content transformation — restructuring content supply chains, governance models, and publishing workflows to maximize LLM discoverability.
• Translate complex GEO technical concepts into business narratives that resonate with pharma brand, digital, medical, and C-suite stakeholders.
• Lead strategic workshops and discovery sessions with client teams to align GEO initiatives with broader commercial and omnichannel objectives.
• Architect GEO solution frameworks for new business pursuits — defining scope, deliverables, timelines, resource models, and pricing in partnership with the GEO Director.
• Contribute to proposal responses, capability presentations, and RFP/RFI submissions with strategic depth and pharma domain credibility.
• Develop reusable strategy templates, playbooks, and best-practice guides that codify Indegene's GEO methodology for the life sciences context.
• Support thought leadership creation — white papers, POVs, case studies, conference presentations — that position Indegene as the authority in pharma GEO.

Job description

Role: GEO Strategist / Consultant — (B2/B3)
Commercial Excellence | Life Sciences
Full time
You will be responsible for: This is a senior individual contributor and client-advisory role. As a GEO Strategist / Consultant, you will serve as the strategic backbone of Indegene's Generative Engine Optimization engagements — translating client business objectives into actionable GEO strategies, defining optimization roadmaps, and advising pharma brand, digital, and medical teams on how to achieve discoverability and authority in AI-driven search ecosystems (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and emerging LLM platforms).
You will work closely with the leadership, account teams, and delivery squads to shape engagement strategy, design solution frameworks, lead client workshops, and ensure that every GEO engagement is grounded in pharma domain reality and delivers measurable business impact.
Your impact:
About you: Strategy Development & Client Advisory

• Develop comprehensive GEO strategies for pharma brands, therapeutic areas, and HCP/patient audiences — covering entity optimization, content authority, structured data, and LLM discoverability.
• Conduct GEO audits and maturity assessments for client digital ecosystems; identify gaps in AI search readiness and define prioritized optimization roadmaps.
• Advise clients on AI-first content transformation — restructuring content supply chains, governance models, and publishing workflows to maximize LLM discoverability.
• Translate complex GEO technical concepts into business narratives that resonate with pharma brand, digital, medical, and C-suite stakeholders.
• Lead strategic workshops and discovery sessions with client teams to align GEO initiatives with broader commercial and omnichannel objectives.

Solution Design & GTM Support

• Architect GEO solution frameworks for new business pursuits — defining scope, deliverables, timelines, resource models, and pricing in partnership with the GEO Director.
• Contribute to proposal responses, capability presentations, and RFP/RFI submissions with strategic depth and pharma domain credibility.
• Develop reusable strategy templates, playbooks, and best-practice guides that codify Indegene's GEO methodology for the life sciences context.
• Support thought leadership creation — white papers, POVs, case studies, conference presentations — that position Indegene as the authority in pharma GEO.