Pharma GEO Strategist & Advisory Leader

Apolis; Princeton (NJ); On-site; USD 150,000 - 210,000; Full time

Job summary

Indegene is seeking a GEO Strategist / Consultant to act as the strategic backbone of Generative Engine Optimization engagements for pharma brands. You will translate client objectives into GEO roadmaps, advise on AI-driven discovery, and shape engagement design with leadership and delivery teams.

You will lead workshops, develop entity optimization and content authority strategies, and ensure measurable business impact across pharma digital ecosystems, content, and publishing workflows.

Responsibilities

• Develop comprehensive GEO strategies for pharma brands, therapeutic areas, and HCP/patient audiences — covering entity optimization, content authority, structured data, and LLM discoverability.
• Conduct GEO audits and maturity assessments for client digital ecosystems; identify gaps in AI search readiness and define prioritized optimization roadmaps.
• Advise clients on AI-first content transformation — restructuring content supply chains, governance models, and publishing workflows to maximize LLM discoverability.
• Translate complex GEO technical concepts into business narratives that resonate with pharma brand, digital, medical, and C-suite stakeholders.
• Lead strategic workshops and discovery sessions with client teams to align GEO initiatives with broader commercial and omnichannel objectives.
• Architect GEO solution frameworks for new business pursuits — defining scope, deliverables, timelines, resource models, and pricing in partnership with the GEO Director.
• Contribute to proposal responses, capability presentations, and RFP/RFI submissions with strategic depth and pharma domain credibility.
• Develop reusable strategy templates, playbooks, and best-practice guides that codify Indegene's GEO methodology for the life sciences context.
• Support thought leadership creation — white papers, POVs, case studies, conference presentations — that position Indegene as the authority in pharma GEO.

Job description

Indegene is seeking a GEO Strategist / Consultant to act as the strategic backbone of Generative Engine Optimization engagements for pharma brands. You will translate client objectives into GEO roadmaps, advise on AI-driven discovery, and shape engagement design with leadership and delivery teams.

You will lead workshops, develop entity optimization and content authority strategies, and ensure measurable business impact across pharma digital ecosystems, content, and publishing workflows.