GEO & SEO Strategy Director

Obility; Austin (TX); On-site; USD 190,000 - 280,000; Full time

Job summary

Obility is seeking a GEO & SEO Strategy Director to own how we approach organic growth for B2B clients in a fast-moving AI-driven landscape. You’ll lead off-site presence, AI tooling, and GEO strategy, building playbooks and Claude workflows while mentoring the team.

You’ll work with content, social, and sales to shape service design, pricing, and client outcomes, translating complex AI search concepts into actionable recommendations for executives and stakeholders.

Qualifications

• Experience leading GEO and SEO initiatives for B2B tech clients.
• Proven ability to build playbooks and workflows for AI-enabled search.
• Strong leadership and mentorship of SEO strategists.

Responsibilities

• Own Obility's GEO methodology and set the direction for how the agency approaches AI search
• Build the playbooks, frameworks, and Claude workflows that the SEO-GEO team runs day to day
• Mentor SEO strategists on GEO work and raise the baseline capability of the team
• Partner with the Director of Growth & Operations on service design, positioning, and differentiation
• Help scope and price GEO work for new business and participate in sales conversations where expertise moves the deal
• Own AI search strategy for a portfolio of B2B clients, from research to reporting
• Monitor brand visibility in AI Overviews and diagnosis why a client is cited or not
• Build content designed to be retrieved by language models and ranked by Google
• Track sources AI systems pull from and push client into them
• Develop Reddit strategy and optimize LinkedIn/YouTube for AI answers
• Pursue placement in third-party lists and publications with partner platforms
• Partner with Content and Organic Social to integrate off-site mentions
• Build Claude skills and workflows for recurring deliverables
• Automate audits, visibility monitoring, and reporting pulls
• Prototype internal tooling to fill gaps
• Document workflows for team handoff
• Lead technical SEO work and on-site content updates
• Drive keyword research and content collections
• Own SEO measurement frameworks and quarterly client reports
• Present to senior leaders and guide decision-making
• Translate AI concepts into actionable recommendations
• Write case studies and share findings publicly
• Collaborate with Content, Organic Social, Paid

Skills

GEO strategy

Claude workflows

Executive leadership

AI search

Technical SEO

B2B marketing

Data-driven

Agency leadership

Tools

Claude Code

GA4

Google Search Console

Looker Studio

Semrush

Job description

GEO & SEO Strategy Director

About Obility

Obility is where smart B2B marketing meets action. We help high-growth tech and B2B companies scale without wasting money or time on fluff. We love data, strategy, and tools that actually work, and we're always testing the next thing that will give our clients an edge. If you like solving problems, learning fast, and getting results you can brag about, you'll feel at home here.

The Role

We're hiring a GEO & SEO Strategy Director to own how Obility approaches organic growth in a search landscape that now includes Google AI Overviews, ChatGPT, Claude, Gemini, and Perplexity. A large share of this work happens off your client's website, in Reddit threads, on LinkedIn, on YouTube, in review sites and third-party listicles, and anywhere else buyers and language models go looking for answers.

You'll need a real SEO foundation to do this job. Technical health, keyword research, content strategy, and analytics are the base layer, and we're assuming you mastered them years ago. The rest of your time goes to understanding how AI search systems retrieve and cite information, finding where clients are absent from generated answers, and doing the off-site work that gets them included.

This seat comes with two jobs. The first is a portfolio of B2B clients you run yourself. The second is the GEO practice itself, meaning the methodology, the playbooks, and the standard the rest of the SEO team works to. We don't have a finished playbook for AI search, and we're not expecting to hand you one. We're hiring someone who is excited to write it.

Working With Claude (Required)

Claude and Claude Code are how our SEO and GEO team gets work done. You'll build and run your own workflows, and you'll build the ones your team uses too. That means writing Claude skills for recurring deliverables, scripting data pulls and audits in Claude Code, automating visibility monitoring, and prototyping internal tooling when no platform on the market does what a client needs.

This is a hard requirement. In your application, be ready to describe workflows you've built and what they replaced.

What You'll Do

Practice Leadership

• Own Obility's GEO methodology and set the direction for how the agency approaches AI search

• Build the playbooks, frameworks, and Claude workflows that the SEO-GEO team runs day to day

• Mentor SEO strategists on GEO work and raise the baseline capability of the team

• Partner with the Director of Growth & Operations on service design, positioning, and how we differentiate Obility in the market for GEO services

• Help scope and price GEO work for new business, and join sales conversations where your expertise moves the deal

GEO & AI Search Strategy

• Own AI search strategy for a portfolio of B2B clients, from research and roadmap through execution and reporting

• Monitor brand visibility and accuracy in AI Overviews, ChatGPT, Claude, Gemini, and Perplexity, then diagnose why a client is or isn't being cited

• Build content designed to be retrieved and synthesized by language models as well as ranked by Google

• Track which sources AI systems pull from in a client's category and work to get the client into them

Off-Site Presence & Brand Mentions

• Develop Reddit strategy: identify the subreddits that matter, understand community norms, and participate in a way that earns trust (content team supports)

• Optimize LinkedIn for company pages and executive profiles so they surface in AI answers and search results (content team supports)

• Own YouTube optimization, including titles, descriptions, transcripts, chapters, and how video content shows up in generated answers (content team supports)

• Pursue placement in third-party listicles, review sites, directories, comparison pages, and industry publications using our partner platforms (no outreach on your end)

• Partner with Content and Organic Social so off-site mentions are built into the broader program

AI Tooling & Automation

• Build Claude skills and Claude Code workflows for recurring SEO and GEO deliverables

• Automate audits, visibility monitoring, reporting pulls, and data cleanup

• Prototype internal tooling where existing platforms fall short

• Document and hand off your workflows so the team can run them without you

SEO Foundation

• Lead technical SEO work: crawlability, indexation, site architecture, internal linking, structured data, and page performance

• Direct keyword research, pillar strategy, and content collections based on client goals, competitors, and industry research

• Drive on-site content updates that move client KPIs

Data, Measurement & Reporting

• Own SEO and GEO measurement frameworks using GA4, Google Search Console, Looker Studio, Semrush, SEOmonitor, and emerging AI visibility tooling

• Define how Obility measures AI search visibility, including what we report to clients and what we hold ourselves to

• Partner with internal teams to keep analytics, tagging, and attribution accurate as strategy evolves

• Build quarterly reports that cover performance and impact, what worked and what didn't and why, and next steps tied to business outcomes

• Surface opportunities proactively instead of reporting only on past performance

• Assist sales with GEO/SEO assessment for prospects (rotating with other strategists as need arises)

Client Leadership

• Present to senior marketing leaders and C-suite stakeholders, guiding prioritization and decision-making

• Act as the senior SEO and GEO voice on your accounts, including the hard conversations

• Translate AI search concepts into clear, confident recommendations for people who don't follow this space every day

Thought Leadership

• Run structured tests on new tactics, tools, and AI search behavior, then document the results

• Share what you learn with the SEO and GEO team and the wider agency through internal enablement sessions

• Write case studies from client wins

• Post regularly on LinkedIn about what you're testing and what you're finding

• Contribute to Obility's published content

Cross-Functional Collaboration

• Work with Content, Organic Social, Paid