Generative Engine Optimization (GEO) Consultant

Right Side Up; Austin (TX); Remote; USD 41,328 - 68,880; Part time

Job summary

A premium marketing collective is seeking freelance Generative Engine Optimization (GEO) consultants in Austin, Texas, to help clients enhance their visibility in AI-powered search. The role requires expertise in content strategy, brand positioning, and technical optimization, as well as the ability to measure LLM impact. Projects range from 10–40 hours weekly. Join flexible opportunities with innovative brands and contribute to effective content strategies for the evolving digital landscape.

Qualifications

• Strong understanding of content strategy and brand positioning.
• Experience with content syndication across platforms.
• Familiarity with technical SEO principles.
• Analytics mindset to measure visibility metrics.
• Creative thinking over purely quantitative analysis.

Responsibilities

• Develop GEO strategies blending content optimization and analytics.
• Guide clients in brand-level content strategy.
• Create frameworks for measuring LLM visibility.
• Produce optimized content for AI discovery.
• Implement technical changes for content discoverability.
• Track LLM visibility and report on GEO impact.

Skills

Content strategy

Brand positioning

Content syndication

Technical SEO principles

Analytics mindset

Creative and strategic thinking

Tools

LLM tracking tools (Profound, Scrunch, AirOps)

Content management tools

Analytics platforms for AI visibility

Job description

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent— we’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

We're seeking freelance Generative Engine Optimization (GEO) consultants to help our clients navigate the evolving landscape of AI-powered search and discovery. This role requires a unique blend of brand strategy, content expertise, and technical optimization skills to ensure our clients' content is visible and impactful across Large Language Models (LLMs) like ChatGPT, Claude, Perplexity, and emerging AI platforms.

Contract projects typically range from 10–40 hours per week, depending on client needs and project scope.

Responsibilities

• Develop overarching GEO strategies that combine content optimization, syndication, and analytics.
• Guide clients through brand-level content strategy, shifting from keyword-focused SEO to audience-focused GEO.
• Create evaluation frameworks for measuring LLM visibility and impact.
• Build content strategies based on brand segmentation and audience expertise.
• Develop and produce optimized content specifically designed for AI discovery.
• Create content that answers the questions your target audience is asking AI assistants.
• Guide onsite technical optimization to improve content discoverability by LLMs.
• Collaborate with development teams to implement technical changes.
• Stay current on evolving best practices for AI content indexing.
• Develop syndication strategies across Reddit, YouTube, Quora, Discord, and other platforms.
• Leverage affiliate marketing and organic community building.
• Execute PR and community engagement initiatives to amplify content reach.
• Track and measure LLM visibility and brand mentions across AI platforms.
• Report on GEO impact using specialized tools and analytics.
• Provide actionable insights for continuous optimization.

Requirements

• Strong understanding of content strategy and brand positioning.
• Experience with content syndication across multiple platforms (Reddit, YouTube, Quora, etc.).
• Familiarity with technical SEO principles and their application to GEO.
• Analytics mindset with ability to measure and report on visibility metrics.
• Creative, strategic thinking over purely quantitative analysis.

Tools & Platforms

• Familiarity with LLM tracking tools (Profound, Scrunch, AirOps, etc.).
• Content management and optimization tools.
• Analytics platforms for measuring AI visibility.

Why Right Side Up

Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world.

Exciting opportunities are available now — apply today to join our network of experts!