General Sales Manager

Loyalty Automotive; Richmond (VA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation with strong bonus opportunities

Comprehensive benefits package

Opportunity for long-term growth

401(k)

Paid vacation

NCM 20 Group training

Job summary

A fast-growing automotive group in Richmond, Virginia is seeking an experienced Automotive General Sales Manager to lead and enhance operations. The ideal candidate will have at least 5 years of dealership management experience and a proven track record in driving sales and profitability. Key responsibilities include managing daily sales activities, motivating the sales team, and ensuring customer satisfaction. The company offers competitive compensation and growth opportunities within a dynamic environment.

Qualifications

• Minimum 5 years of automotive dealership management experience.
• Proven success driving sales performance and profitability.
• Strong leadership and team-building skills.
• Deep understanding of CRM systems and digital lead management.
• Results-oriented, data-driven mindset.
• Professional communication style and appearance.

Responsibilities

• Lead and manage day-to-day sales operations.
• Motivate, coach, and develop a high-performing sales team.
• Partner with the General Manager to set monthly and annual sales targets.
• Conduct effective sales meetings and performance reviews.
• Oversee new and used vehicle inventory management.
• Ensure exceptional customer experience aligned with strong CSI performance.
• Leverage CRM and digital tools to maximize lead performance and close rates.

Skills

Sales management

Team leadership

CRM systems proficiency

Data-driven mindset

Customer experience

Team development

Tools

CRM software

Job description

Loyalty Automotive is one of the fastest-growing, locally owned automotive groups in the region. We proudly own and operate five new-car dealerships across Richmond and Williamsburg, including: Toyota, Nissan, Volkswagen, Chevrolet, and Cadillac, along with a high-volume used car super center in Petersburg and three collision repair centers. Coming soon, Loyalty will be adding a 6th new car dealership to the Richmond area!

Our sales volumes are strong, our service departments rank among the best in the country, and our focus is simple: build great teams and deliver an exceptional customer experience.

We are currently seeking a results-driven, hands-on Automotive General Sales Manager to help lead and grow our Richmond operation.

THE ROLE

The General Sales Manager plays a key leadership role in driving performance, accountability, and culture within the sales department. This position works closely with the General Manager to achieve sales, profitability, and customer satisfaction goals while developing a motivated, high-performing team.

KEY RESPONSIBILITIES

• Lead and manage day-to-day sales operations
• Motivate, coach, and develop a high-performing sales team
• Partner with the General Manager to set monthly and annual sales and profitability targets
• Conduct effective sales meetings and performance reviews
• Oversee new and used vehicle inventory management
• Ensure exceptional customer experience aligned with strong CSI performance
• Leverage CRM and digital tools to maximize lead performance and close rates

QUALIFICATIONS

Minimum 5 years of automotive dealership management experience

Proven success driving sales performance and profitability

Strong leadership and team-building skills

Deep understanding of CRM systems and digital lead management

Results-oriented, data-driven mindset

Professional communication style and appearance

Hands-on leadership approach – someone who leads from the front

WHY LOYALTY AUTOMOTIVE

• NCM 20 Group training to invest in the long-term growth of our managers.
• Competitive compensation with strong bonus opportunities
• Comprehensive benefits package including medical, dental, vision, 401(k), and paid vacation
• Stable, growing, locally owned organization
• Opportunity to make a real impact and grow with the company

APPLY TODAY

If you’re a roll-up-your-sleeves leader who thrives in a fast-paced environment and wants to be part of a respected, growing automotive group, we’d like to hear from you.