General Sales Manager

New Bern Auto Group; New Bern (NC); On-site; USD 65,000 - 95,000; Full time

Job summary

New Bern Auto Group is seeking a Sales Leader who thrives on the showroom floor, closing deals, and coaching a high-performing team to sustained success. You’ll be a player-coach, visible on the floor, conducting daily one-on-ones and live role-plays while leveraging data to drive improvements in performance, process, and profitability.

Join a growing dealership focused on developing talent, optimizing CRM flows from lead to delivery, and maximizing manufacturer incentives to improve gross per

Qualifications

• 5+ years of automotive dealership experience with proven sales management success.
• Ability to coach and mentor a sales team and read customers on the showroom floor.
• Strong data-driven decision making and KPI accountability.

Responsibilities

• Lead on the showroom floor, working deals alongside the sales team and driving daily energy.
• Coach the team with daily one-on-ones, live role-plays, and real-time feedback.
• Analyze 30/60/90 day trends to identify gaps and optimize floor performance.
• Oversee manufacturer portals (including RDR submissions) and maximize incentives.
• Streamline the CRM funnel from lead to delivery and improve the process.
• Partner with F&I to appraise trades and maximize total dealership gross.

Skills

Player-coach

Sales leadership

Data analysis

Team coaching

KPI accountability

Tools

CRM software

RDR reporting

Job description

Growing Dealership looking for a Sales Leader who loves being on the showroom floor, taking T.O.s, and actively coaching the team to success. If you are passionate about developing raw talent, we want to talk to you!

What You’ll Do

As our Sales Leader, you will be the engine of our sales floor . You are a player-coach whose primary goal is elevating the people around you.

• In-the-Trenches Leadership: You will be highly visible on the floor, working deals side-by-side with your sales team, engaging directly with customers, and actively driving the daily energy of the showroom.
• Relentless Talent Coaching: Transform potential into high performance. You will conduct daily one-on-ones, live role-play scenarios, and provide real-time, constructive feedback to continuously elevate the skills of our sales staff.
• Drive the Numbers: Use daily quantitative analysis and 30/60/90-day trend tracking to pinpoint skill gaps, pivot floor strategies, and maximize opportunities.
• Optimize Operations: Oversee manufacturer reporting portals (including RDR submissions), maximize manufacturer incentives, and streamline the CRM funnel from lead to delivery.
• Maximize Profitability: Work closely with the F&I department and accurately appraise trade-ins to build a healthy used car inventory and maximize total dealership gross.

What We’re Looking For

• A True Player-Coach: You love the art of the sale just as much as you love teaching it to others. You are patient, motivating, and know how to get the best out of different personality types.
• Experience: 5+ years of automotive dealership experience, with proven success in a Sales Manager or GSM role.
• Analytical Mindset: You make decisions based on data, not just gut feelings. You know how to read financial trends and adapt quickly.
• Process-Driven Accountability: You know how to hold a team accountable to KPIs in a supportive, structured way.

EEOC Statement

We provide equal employment opportunity to all qualified persons without regard to race, color, religion, national origin, sex, age or any other consideration prohibited by law. This policy extends to all aspects of employment, including recruitment, hiring, training, promotion, transfer, compensation, benefits and termination.