General Sales Manager

New Bern Auto Group; Jacksonville (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

New Bern Auto Group is seeking a Sales Leader who thrives on the showroom floor, takes T.O.s, and actively coaches the team toward consistent success. You will be the engine of the sales floor, a player-coach driving daily energy while developing raw talent into top performers.

You’ll lead in-the-trenches, coach daily one-on-ones, run live role-plays, and use data to close gaps and maximize opportunities. This role requires a data-minded leader who can streamline CRM flow and partner with F&I

Qualifications

• 5+ years of automotive dealership experience with proven success in a Sales Manager or GSM role.
• Ability to lead from the showroom floor and coach the team to higher performance.
• Strong analytical mindset with data-driven decision making and trend tracking.
• Ability to manage KPIs and hold the team accountable in a structured way.

Responsibilities

• Be on the showroom floor as a player-coach, driving deals and energy.
• Conduct daily coaching sessions, role-plays, and feedback to elevate skills.
• Analyze daily numbers and 30/60/90-day trends to optimize floor performance.
• Oversee CRM funnel, manufacturer reporting portals (RDR), and incentives to maximize profitability.
• Collaborate with the F&I department to optimize trade-ins and inventory.

Skills

Sales leadership

Coaching

Data-driven decisions

KPI management

CRM knowledge

Tools

CRM software

Reporting portals (RDR)

Job description

Growing Dealership looking for a Sales Leader who loves being on the showroom floor, taking T.O.s, and actively coaching the team to success. If you are passionate about developing raw talent, we want to talk to you!

What You’ll Do

As our Sales Leader, you will be the engine of our sales floor. You are a player‑coach whose primary goal is elevating the people around you.

• In-the-Trenches Leadership: You will be highly visible on the floor, working deals side‑by‑side with your sales team, engaging directly with customers, and actively driving the daily energy of the showroom.

• Relentless Talent Coaching: Transform potential into high performance. You will conduct daily one‑on‑ones, live role‑play scenarios, and provide real‑time, constructive feedback to continuously elevate the skills of our sales staff.

• Drive the Numbers: Use daily quantitative analysis and 30/60/90‑day trend tracking to pinpoint skill gaps, pivot floor strategies, and maximize opportunities.

• Optimize Operations: Oversee manufacturer reporting portals (including RDR submissions), maximize manufacturer incentives, and streamline the CRM funnel from lead to delivery.

• Maximize Profitability: Work closely with the F&I department and accurately appraise trade‑ins to build a healthy used car inventory and maximize total dealership gross.

What We’re Looking For

• A True Player‑Coach: You love the art of the sale just as much as you love teaching it to others. You are patient, motivating, and know how to get the best out of different personality types.

• Experience: 5+ years of automotive dealership experience, with proven success in a Sales Manager or GSM role.

• Analytical Mindset: You make decisions based on data, not just gut feelings. You know how to read financial trends and adapt quickly.

• Process‑Driven Accountability: You know how to hold a team accountable to KPIs in a supportive, structured way.

Ready to Lead?

If you are ready to step into a leadership role where your floor presence is valued, and your growth is supported, apply today.

To Apply: Please submit your resume and a brief cover letter outlining your coaching philosophy and a specific time you developed a struggling salesperson into a top producer.

EEOC Statement: We provide equal employment opportunity to all qualified persons without regard to race, color, religion, national origin, sex, age or any other consideration prohibited by law. This policy extends to all aspects of employment, including recruitment, hiring, training, promotion, transfer, compensation, benefits and termination.