General Sales Manager

Loyaltyautomotive; Chester, Northern (VA, KY); Hybrid; USD 130,000 - 200,000; Full time

Job summary

Loyalty Automotive in Chester, VA is seeking an experienced General Sales Manager to lead the sales team and drive dealership performance. This leadership role requires a proven track record in automotive sales and management, with the ability to build and motivate a strong team, maximize sales opportunities and deliver an exceptional customer experience.

The role emphasizes coaching, forecasting, and strategic oversight to achieve strong results, with a robust compensation package designed to

Qualifications

• 5+ years of experience in automotive retail management or leadership.
• Proven track record of sales success and leadership.
• Dedicated to delivering great customer experiences.
• Ability to problem solve and coach a team.

Responsibilities

• Develop sales forecasts and strategies to achieve sales goals and growth.
• Recruit, coach, and drive performance of the sales team.
• Handle customer issues and concerns quickly and professionally.
• Present sales reports and forecasts to management team.
• Manage sales team to optimize performance and employee goals.
• Vehicle appraisals.
• Work closely with General Manager to ensure optimal dealership performance.

Skills

Automotive sales leadership

Team mentoring

Customer experience focus

Problem solving

CRM proficiency

Tools

CRM software

MS Office

Job description

Location: Loyalty Automotive | Chester, VA

Category: Management

Posted On: 09/14/2026

Compensation range: $130,000 – $200,000

Loyalty Automotive, a locally owned and growing group of dealerships and collision repair centers headquartered in Richmond, is seeking an experienced, driven General Sales Manager to lead our sales team and help drive dealership performance.

This is a leadership role for someone with a proven track record in automotive sales and management who knows how to build and motivate a strong team, maximize sales opportunities and deliver an exceptional customer experience.

Responsibilities

• Develop sales forecasts and strategies to achieve sales goals and growth
• Recruit, coach, and drive performance of sales team
• Handle customer issues and concerns quickly and professionally
• Present sales reports and forecasts to management team
• Manage sales team to optimize performance and employee goals
• Vehicle appraisals
• Work closely with General Manager to ensure optimal dealership performance

Required Skills

• 5+ years of experience in automotive retail, management and finance experience preferred
• Track record of sales success and leadership
• Dedicated to delivering great customer experiences
• Ability to problem solve
• Passion for mentoring and managing people
• Computer and automotive CRM programs proficiency

This position comes with an excellent compensation package including: