General Manager & VP - Multi-Platform Media Growth

Gray Local Media, Inc; Bowling Green (KY); On-site; USD 150,000 - 250,000; Full time

Job summary

Gray Media's WBKO-TV in Bowling Green, KY seeks a Vice President, General Manager to oversee all aspects of the station in a competitive media landscape.

You will lead revenue growth, audience expansion, and multi-platform content strategy while aligning with the local brand and corporate goals.

The role requires strong leadership, strategic planning, financial oversight, FCC/EEO compliance, and active community engagement.

Qualifications

• Experience leading a multi-platform media operation.
• Strong leadership with budgeting and strategic planning.
• Knowledge of FCC/EEO compliance and local regulations.

Responsibilities

• Lead a fully functioning multi-platform media station with focus on revenue and audience growth.
• Develop strategic and operational plans aligned with local brand and corporate goals.
• Communicate effectively with department heads and staff; foster collaboration and accountability.
• Drive innovation, train staff, and build high-performance teams.
• Oversee financial statements and station budgets; ensure regulatory compliance.
• Maintain relationships with clients and community partners; engage the public.

Skills

Leadership skills

Strategic thinker

Analytical thinking

Negotiation skills

Team building

Community leadership

Employment law knowledge

Financial reporting

Driver's license

Adaptability

Communication

Job description

Gray Media's WBKO-TV in Bowling Green, KY seeks a Vice President, General Manager to oversee all aspects of the station in a competitive media landscape.

You will lead revenue growth, audience expansion, and multi-platform content strategy while aligning with the local brand and corporate goals.

The role requires strong leadership, strategic planning, financial oversight, FCC/EEO compliance, and active community engagement.