VICE PRESIDENT/GENERAL MANAGER - WBKO

Gray Local Media, Inc; Bowling Green (KY); On-site; USD 150,000 - 250,000; Full time

Job summary

Gray Media's WBKO-TV in Bowling Green, KY seeks a Vice President, General Manager to oversee all aspects of the station in a competitive media landscape.

You will lead revenue growth, audience expansion, and multi-platform content strategy while aligning with the local brand and corporate goals.

The role requires strong leadership, strategic planning, financial oversight, FCC/EEO compliance, and active community engagement.

Qualifications

• Experience leading a multi-platform media operation.
• Strong leadership with budgeting and strategic planning.
• Knowledge of FCC/EEO compliance and local regulations.

Responsibilities

• Lead a fully functioning multi-platform media station with focus on revenue and audience growth.
• Develop strategic and operational plans aligned with local brand and corporate goals.
• Communicate effectively with department heads and staff; foster collaboration and accountability.
• Drive innovation, train staff, and build high-performance teams.
• Oversee financial statements and station budgets; ensure regulatory compliance.
• Maintain relationships with clients and community partners; engage the public.

Skills

Leadership skills

Strategic thinker

Analytical thinking

Negotiation skills

Team building

Community leadership

Employment law knowledge

Financial reporting

Driver's license

Adaptability

Communication

Job description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBKO:

WBKO is home to award-winning journalism in the heart of south-central Kentucky between Louisville and Nashville. WBKO is the dominant source for local news and entertainment in the Bowling Green area and operates the ABC, FOX, Telemundo, and CW affiliates. We are proud to serve our community and nurture our employees to grow professionally in an encouraging environment. Bowling Green is the third largest and fastest growing city in Kentucky, and is "geared for fun" as the home of the Corvette, the Bowling Green Hot Rods baseball team, an active arts scene, countless caves and hiking trails, ready to be explored!

Job Summary/Description:

The Vice President, General Manager, will report to a Regional Vice President of Gray Media and will be responsible for the management of all aspects of the station in a highly competitive and decentralized corporate culture.

Duties/Responsibilities include, but are not limited to:

• Lead a fully functioning multi-platform media station with a focus on growing revenue and audience
• Be the primary leader in generating ratings and revenue. Develop strategic plans and operational plans for the station's growth in multi-platform content delivery and revenue generation that are in alignment with the local brand
• Effectively communicate with department heads and all employees. Create a collaborative, team-based environment. Lead with positive motivation, direction, and insight while holding the team accountable for the attainment of operational goals
• Encourage innovation across all levels of the organization
• Provide visible leadership both inside the station and in the community. Develop strong relationships with key clients and other business partners Provide training and development opportunities to team members
• Responsible for all aspects of financial statements and ensuring station compliance. Responsible for station operating and capital expense budgets
• Enforce all FCC, EEO, SOX, and any other appropriate rules and regulations
• Understand and adhere to company policies, and always adhere to the highest ethical standards
• Perform other duties as may be assigned

Qualifications/Requirements:

• Must be able to manage multiple priorities to meet tight deadlines, and be able to adapt to changing deadlines while presenting a calming and confident presence
• Strategic/analytical thinker and influencer
• Leadership skills and abilities such as emotional intelligence, conflict resolution
• Excellent negotiator
• Able to build teams and high performers
• Ability and willingness to become a community leader
• Familiarity with employment law compliance at an operational level
• Financial reporting
• Adapt to changing business needs, at times with little/no notice, and lead others through change
• Identify, hire, train, and retain talent
• Computer proficiency
• Must have or be able to attain a valid driver’s license. Driving record should not have any major convictions, no more than one minor conviction or at-fault accident in the past 3 years.

WBKO-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.