General Manager - RideNow Forney

RideNow Parts; Forney, Northern (TX, KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Commission-based pay

Life and disability insurance

Employee discounts

Growth opportunities

Job summary

RideNow Powersports - Forney is seeking a results-driven General Manager to lead one of our high-volume retail locations in Texas. You will drive sales across all departments—Sales, F&I, Parts, and Service—while coaching a field-leading team and optimizing performance metrics.

We seek a proven leader with a track record of exceeding targets, strong CRM/desking tool experience, and deep knowledge of dealership operations and financial performance.

Qualifications

• 5+ years in powersports dealership leadership
• Proven track record of exceeding sales goals
• Experience with F&I, CRM systems, and desking tools
• Strong understanding of dealership operations and financial performance metrics

Responsibilities

• Lead by example and drive sales performance across all departments - Sales, F&I, Parts, and Service
• Analyze KPIs and adapt strategy to exceed revenue and profitability targets
• Cultivate a high-performing team culture through coaching, training, and accountability
• Manage the full retail sales process, including deal structuring, closing, desking, inventory flow, and customer engagement
• Partner with Regional Operations to align store performance with broader objectives
• Deliver an exceptional customer experience and resolve issues quickly to build loyalty

Skills

Sales leadership

F&I knowledge

CRM systems

Desking tools

Team coaching

Operations metrics

Tools

CRM systems

Desking software

Job description

RideNow Powersports - Forney, the largest powersports retailer in the country, is seeking a results-driven General Manager to lead one of our locations. We're looking for a proven leader who thrives in a fast-paced, high-volume retail environment and knows how to build winning teams.

What You'll Do:

• Lead by example and drive sales performance across all departments - Sales, F&I, Parts, and Service.
• Analyze key performance indicators and adapt strategy to consistently exceed revenue and profitability targets
• Cultivate a high-performing team culture through ongoing coaching, training, and accountability
• Manage the full retail sales process, including deal structuring, closing, desking, inventory flow, and customer engagement
• Partner with Regional Operations to align store performance with broader organizational objectives
• Deliver an exceptional customer experience and resolve issues quickly to build long-term customer relationships

Requirements

What You Bring:

• 5+ years in powersports dealership leadership preferred (automotive, RV, or marine industries considered)
• Proven track record of exceeding sales goals and leading successful sales teams
• Experience with F&I, CRM systems, and desking tools
• Strong understanding of dealership operations and financial performance metrics

Why RideNow?

• Commission-based pay
• Employer-Paid Life and Short-Term Disability Insurance
• Employee discounts on products and services
• Opportunities for growth

All applicants must pass pre-employment testing including background check, MVR, and drug screening.

Work Type

On-Site

Position Type

Full Time