General Manager - Revolution Road Harley-Davidson

ridenowpowersports; West Bridgewater (MA); On-site; USD 120,000 - 200,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k) retirement

Family leave

Job summary

RideNow Powersports is seeking a results-driven General Manager to lead the Revolution Road Harley-Davidson dealership. You will drive sales across all departments and coach a high-performing team in a fast-paced, high-volume retail environment.

The role requires 5+ years in powersports leadership, a track record of exceeding goals, and experience with F&I, CRM, and desking tools. Base salary is $120,000 with potential commissions and OT earnings up to $200k annually.

Qualifications

• 5+ years in powersports dealership leadership preferred.
• Proven track record of exceeding sales goals and leading teams.
• Experience with F&I, CRM systems, and desking tools.
• Strong understanding of dealership operations and financial metrics.

Responsibilities

• Lead sales across all departments—Sales, F&I, Parts, and Service.
• Analyze KPIs and adjust strategy to exceed revenue targets.
• Coach and develop a high-performing team culture.
• Manage the full retail sales process from deal structuring to closing.
• Collaborate with Regional Operations to align performance with objectives.
• Deliver excellent customer experience and resolve issues promptly.

Skills

Sales leadership

Performance analysis

Coaching & training

Deal structuring

Customer engagement

CRM systems

Desking tools

Tools

CRM systems

Desking tools

Job description

RideNow Powersports is seeking a results-driven General Manager to lead our Revolution Road Harley-Davidson dealership! We're looking for a proven leader who thrives in a fast-paced, high-volume retail environment and knows how to build winning teams.

What You'll Do:

• Lead by example and drive sales performance across all departments—Sales, F&I, Parts, and Service.
• Analyze key performance indicators and adapt strategy to consistently exceed revenue and profitability targets
• Cultivate a high-performing team culture through ongoing coaching, training, and accountability
• Manage the full retail sales process, including deal structuring, closing, desking, inventory flow, and customer engagement
• Partner with Regional Operations to align store performance with broader organizational objectives
• Deliver an exceptional customer experience and resolve issues quickly to build long-term customer relationships

What You Bring:

• 5+ years in powersports dealership leadership preferred (automotive, RV, or marine industries considered)
• Proven track record of exceeding sales goals and leading successful sales teams
• Experience with F&I, CRM systems, and desking tools
• Strong understanding of dealership operations and financial performance metrics

Compensation & Benefits

• Base Salary: $120,000 / year
• Expected Commission Range: $20,000 - $80,000 / year
• Total On-Target Earnings (OTE) Range: $140,000 - $200,000 / year
  (The compensation ranges stated above represent RideNow Powersports' good faith estimate at the time of this posting.)

Benefits Package

RideNow Powersports provides a comprehensive benefits package to eligible employees, including:

• Health & Wellness: Medical, dental, and vision insurance coverage options.
• Paid Time Off: Accrued vacation time, sick leave in accordance with the Massachusetts Earned Sick Time Law, and paid holidays.
• Financial Protection: 401(k) retirement plan options, life insurance, and disability coverage.
• Paid Family Leave: Benefits and job protections aligned with the Massachusetts Paid Family and Medical Leave (PFML) Act.

Equal Employment Opportunity (EEO) Statement

RideNow Powersports provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.