General Manager Retail Liquor Stores

The VinBin; Marlborough (MA); On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

Paid Time Off

Store Discounts

Health Insurance Benefits

Job summary

The VinBin in West of Boston seeks an experienced General Manager to lead daily retail operations, oversee a small team, and drive sales of beer, wine, and spirits. You will work the front counter, engage customers, and foster a welcoming community vibe.

You will curate inventory, build vendor relationships, and create promotional strategies while staying compliant with alcohol regulations. This role reports to the Owner/Ownership Team and offers a hands-on leadership path in a growing

Qualifications

• 5+ years of hands-on experience in retail or adult beverage industry.
• Outgoing, proactive and genuinely courteous with customers and staff.
• Deep familiarity with current adult beverage market trends, spirits, wine, and craft beer.
• Demonstrated ability to lead a small team, manage inventory, and multitask.
• Must be of legal age to sell/handle alcohol and know state/local compliance.

Responsibilities

• Work the counter and provide exceptional service to customers.
• Assist customers with product recommendations and ensure a welcoming shopping experience.
• Supervise store cleanliness, safety, and merchandising.
• Purchase all alcoholic beverages and manage vendor relationships.
• Stay ahead of industry trends to keep inventory fresh and relevant.
• Hire, train, schedule, and mentor retail staff.
• Develop local marketing initiatives and in-store events/tastings.

Skills

Customer service

Inventory management

Team leadership

Retail operations

Job description

Job Description: Retail General Manager (Adult Beverages)

Job Title: General Manager

Location: West of Boston

Job Type: Full-time

Reports To: Owner / Ownership Team

Job Overview

We are seeking an energetic, outgoing, and experienced General Manager to lead our retail store operations. In this hands‑on role, you will be the face of the store—working the front counter, interacting with customers, and fostering a welcoming community vibe. Beyond day‑to‑day store operations, you will manage our retail staff, curate our beer, wine, and spirits inventory, build vendor relationships, and drive sales through creative promotional strategies.

If you have a strong passion for adult beverages, stay on top of market trends, and thrive in a customer‑centric retail environment, we want to hear from you!

Key Responsibilities

Store Operations & Customer Experience

• Work the Counter: Actively work the sales floor and front counter, providing exceptional service and building rapport with customers.
• Customer Interaction: Assist customers with product recommendations, answer inquiries, and ensure a memorable, welcoming shopping experience.
• Facility Oversight: Supervise store cleanliness, safety, physical building maintenance, and visual merchandising.

Inventory & Purchasing

• Ordering & Purchasing: Responsible for purchasing all alcoholic beverages (wine, beer, spirits, and RTDs/mixers).
• Vendor Relations: Schedule, meet with, and build strong partnerships with distributors, sales reps, and local producers.
• Trend & Market Knowledge: Stay ahead of current industry trends (e.g., craft spirits, natural wines, regional beers, non‑alcoholic options) to keep inventory fresh and relevant.
• Stock & Margin Management: Monitor stock levels, manage shelf allocation, track product turns, and maintain healthy profit margins.

Leadership & Team Management

• Staff Leadership: Hire, train, schedule, and mentor a small, dedicated retail staff.
• Culture & Teamwork: Promote a positive, respectful, and upbeat working environment anchored in team accountability and customer courtesy.
• Promotional Strategy: Create and execute dynamic sales promotions, seasonal campaigns, and in‑store events/tastings.
• Community Engagement: Develop local marketing initiatives to grow our customer base and build brand loyalty.

Qualifications & Requirements

• Experience: Minimum 5 years of hands‑on experience in the retail or adult beverage industry (wine shop, craft beer store, liquor store, or beverage hospitality).
• Personality & Demeanor: Outgoing, proactive, and genuinely courteous with both customers and staff.
• Product Expertise: Deep familiarity with current adult beverage market trends, spirits, wine, and craft beer categories.
• Leadership & Organization: Demonstrated ability to lead a small team, manage inventory, and multitask effectively in a retail environment.
• Physical Requirements: Ability to stand for extended periods and routinely lift/move heavy beverage cases (up to 40–50 lbs).
• Compliance: Must be of legal age to sell/handle alcohol and knowledgeable about state and local alcohol compliance laws.

What We Offer

• Salary: $[Range, e.g., 55,000 - 70,000/year] (Commensurate with experience)
• Benefits: Paid Time Off, Store Discounts, Health Insurance Benefits.
• Environment: A supportive, community‑driven retail environment with room to make a direct impact on business growth. Oversee three locations, with bulk of the work in one of the three locations.