General Manager - RideNow Dallas/Fort Worth

RideNow Powersports; McKinney (TX); On-site; USD 140,000 - 220,000; Full time

Job summary

RideNow Powersports in Texas seeks a General Manager to lead all dealership departments—Sales, F&I, Parts & Accessories, and Service—and own total P&L. You will drive revenue growth, optimize profitability, and deliver an exceptional customer experience in a fast-paced powersports environment.

You will foster a high-performance culture, ensure safety, oversee operations, and guide talent development to build a strong leadership pipeline for the dealership network.

Responsibilities

• Drives multi-department sales performance across all store revenue streams—Sales, F&I, Parts & Accessories, and Service—ensuring aligned targets and seamless synergy between departments.
• Maintains total P&L and financial accountability; analyzes KPIs, operational metrics, and local market conditions to adapt strategy, maximize net store profitability, and exceed revenue targets.
• Partners with Regional Operations leadership to align store performance plans with broader corporate objectives.
• Oversees day-to-day facility management, physical asset security, showroom presentation, and operational compliance.

Job description

About Ridenow Group

Founded in 1983, RideNow Powersports has grown into the nation’s premier destination for powersports enthusiasts. Representing iconic brands like Honda, Yamaha, Polaris, and Can-Am across dozens of nationwide dealerships, we live and breathe high-energy adrenaline. From motorcycles, ATVs, and side-by-sides to personal watercraft, premium gear, and top-tier service, we deliver the ultimate freedom on wheels and water.

About Ridenow Group

Founded in 1983, RideNow Powersports has grown into the nation’s premier destination for powersports enthusiasts. Representing iconic brands like Honda, Yamaha, Polaris, and Can-Am across dozens of nationwide dealerships, we live and breathe high-energy adrenaline. From motorcycles, ATVs, and side-by-sides to personal watercraft, premium gear, and top-tier service, we deliver the ultimate freedom on wheels and water.

Position Overview

The General Manager is responsible for driving total operational, financial, and cultural performance across all dealership departments (Sales, F&I, Parts & Accessories, and Service) within our Texas locations. As the executive leader at the dealership level, the General Manager holds total P&L accountability, drives sustainable revenue growth, and elevates customer lifetime value while prioritizing employee health, retention, and operational excellence. This role exists to foster a high-performance, safety-first workplace, optimize store profitability, and deliver an exceptional, high-octane retail experience across a fast-paced powersports dealership.

Essential Functions & Responsibilities

Executive Leadership & Store Operations

• Drives multi-department sales performance across all store revenue streams—Sales, F&I, Parts & Accessories, and Service—ensuring aligned targets and seamless synergy between departments.


• Maintains total P&L and financial accountability; analyzes key performance indicators (KPIs), operational metrics, and local market conditions to adapt strategy, maximize net store profitability, and exceed revenue targets.


• Partners directly with Regional Operations leadership to align store performance plans and daily operations with broader corporate objectives.


• Oversees day-to-day facility management, physical asset security, showroom presentation, and operational compliance.

People, Culture & Employee Health

• Cultivates a high-performing, inclusive, and accountability-driven workplace culture through continuous coaching, structured mentorship and regular performance evaluations.


• Prioritizes employee health, workplace safety, and team engagement to build a healthy, sustainable workforce with low turnover.


• Leads talent acquisition, onboarding, and succession planning to recruit top-tier talent and establish a strong internal pipeline for future dealership leadership roles.


• Enforces company SOPs, safety standards, and operational guidelines across all dealership staff.

Sales Execution & Customer Experience

• Manages retail sales processes, including deal structuring, closing, desking, trade-in valuations, and inventory flow optimization to drive throughput and margin retention.


• Serves as the ultimate champion of customer satisfaction; resolves escalated issues swiftly and cultivates long-term customer loyalty and retention.


• Acts as the brand advocate in the local community, engaging enthusiast groups, promotional events, and local marketing initiatives to increase foot traffic.


• Ensures consistent lead follow-up and pipeline management through the effective utilization of CRM systems.


• Collaborates with F&I managers to optimize menu presentation, product penetration rates, lender relationships, and consumer finance compliance.


• Oversees major unit ordering from manufacturers, analyzing seasonal demand and market trends to ensure optimal inventory velocity, stock levels, and cash flow efficiency.


• Oversees the Internet Sales Department, driving digital lead engagement strategies, monitoring CRM follow-up protocols, and maximizing online sales conversion and customer acquisition.

Fixed Operations Integration & Performance

• Audits Service and Parts department efficiency, technician productivity, labor absorption rates, repair order turnaround, and inventory turn metrics.


• Establishes clear departmental KPIs and conducts regular department head alignment meetings to eliminate operational bottlenecks.