General Manager

Hireology; Rainbow City (AL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) with Company Match

Paid Time Off

Paid Orientation & Training

Career Growth Opportunities

Mileage Reimbursement

Employee Assistance Program

Corporate Chaplain

24/7 Office Support

Care ProCafé & company events

Job summary

We Care Senior Care/Home Instead is seeking a General Manager to lead a multi-territory home care operation from a centralized office. You will guide culture, revenue growth, profitability, staffing, and process improvements to deliver exceptional client and Care Pro experiences.

The role demands a strong ownership mentality, hands-on leadership, and the ability to build relationships with communities, referral networks, and senior leadership.

Qualifications

• Bachelor’s degree in business, healthcare administration, or related field (or equivalent experience).
• 5+ years of business management experience with P&L responsibility.
• Proven sales-minded leader with strong relationship-building and strategic planning skills.
• Demonstrated success managing multi-territory operations and leading teams.
• Excellent interpersonal and communication skills.
• Proficiency in Microsoft Office; CRM or scheduling software experience preferred.

Responsibilities

• Manage day-to-day business operations from a centralized office.
• Lead all aspects of location performance including culture, revenue, profitability, expenditures, and staffing.
• Oversee services delivered across multiple territories focusing on growth and operational efficiency.
• Drive top-line sales and Owner’s Discretionary Profit, achieving monthly and annual growth goals.
• Full P&L responsibility to maximize revenue and profitability.
• Recruit, train, and retain a high-performing administrative team.
• Foster Care Professional retention through relationship-building and recognition.
• Monitor key performance indicators, conduct audits, and implement process improvements.
• Build and maintain strong community relationships and referral networks.
• Promote a positive, values-driven workplace culture focused on team engagement and retention.
• Conduct weekly team meetings and monthly one-on-ones with direct reports.
• Collaborate with senior leadership to execute strategic initiatives.
• Ensure compliance with company policies and ethical standards.

Skills

P&L leadership

Sales leadership

Relationship building

Strategic planning

People management

Communication skills

Microsoft Office

Education

Bachelor’s degree in business, healthcare administration, or related field

Tools

CRM software

Scheduling software

Microsoft Office

Job description

About Us

Join We Care Senior Care, a proud Home Instead franchise, where our mission is to help seniors remain safe and cared for in their homes.

At the heart of our culture is our core value: **Love (v.)**, defined as: Patience, Kindness, Humility, Selflessness, Respectfulness, Forgiveness, Honesty, and Commitment. We seek individuals who lead with love in all they do.

About the Role:

Our office serves multiple high-opportunity territories, and we’re looking for a strong, people-first General Manager to guide our next stage of growth. This pivotal leadership role calls for a true ownership mentality and a growth mindset. You’ll oversee the full scope of the business—drive community presence and business development, expand revenue and profitability, build and inspire a high-performing team, strengthen staffing and retention, and elevate operational systems and standards so our Care Professionals and clients receive the best experience possible every day.

Compensation:

Total compensation package is around $100,000+, including base salary and performance-based bonuses.

Benefits

• Flexible Schedule
• Health, Dental & Vision Insurance
• Paid Time Off
• 401(k) with Company Match
• Paid Orientation & Ongoing Training
• Career Growth Opportunities
• Mileage Reimbursement
• Employee Assistance Program & Corporate Chaplain
• 24/7 Support from Our Caring Office Team
• Employee Perks & Appreciation Events (Care ProCafé, company picnic, seasonal activities

Key Responsibilities:

• Manage day-to-day business operations from a centralized office.
• Lead all aspects of location performance including culture, revenue, profitability, expenditures, and staffing.
• Oversee services delivered across multiple territories focusing on growth and operational efficiency.
• Drive top-line sales and Owner’s Discretionary Profit, achieving monthly and annual growth goals.
• Full P&L responsibility to maximize revenue and profitability.
• Recruit, train, and retain a high-performing administrative team.
• Foster Care Professional retention through relationship-building and recognition.
• Monitor key performance indicators, conduct audits, and implement process improvements.
• Build and maintain strong community relationships and referral networks.
• Promote a positive, values-driven workplace culture focused on team engagement and retention.
• Conduct weekly team meetings and monthly one-on-ones with direct reports.
• Collaborate with senior leadership to execute strategic initiatives.
• Ensure compliance with company policies and ethical standards.

Qualifications:

• Bachelor’s degree in business, healthcare administration, or related field (or equivalent experience).
• 5+ years of business management experience with P&L responsibility.
• Proven sales-minded leader with strong relationship-building and strategic planning skills.
• Demonstrated success managing multi-territory operations and leading teams.
• Ability to thrive in a fast-paced environment with a strong sense of urgency and a “can do” mindset.
• Excellent interpersonal and communication skills.
• Proficiency in Microsoft Office (Word, Excel); CRM or scheduling software experience preferred.
• Commitment to fostering a culture of respect, integrity, and excellence.

Why Join:

• Lead a growing home care business with a supportive leadership team.
• Competitive compensation packages include health benefits, 401(k) match, life insurance, and other perks.
• Work in an environment that values ownership, growth, and collaboration.

Work Location:

• Onsite at a single office location in:Gasden and serving multiple territories.

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

We Care Senior Care/Home Instead is proud to be an Equal Opportunity Employer.