General Manager

Honor Technology, Home Instead Headquarters; Rainbow City (AL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible Schedule

Health Insurance

Dental & Vision Insurance

Paid Time Off

401(k) with Company Match

Paid Orientation & Training

Career Growth Opportunities

Mileage Reimbursement

Employee Assistance Program

Corporate Chaplain

24/7 Office Support

Care Pro Café & company events

Job summary

We Care Senior Care is seeking a General Manager to lead a multi-territory home-care operation. You will own the P&L, drive revenue growth, and oversee a high-performing team across centralized offices and regional sites.

You will shape culture, staffing, and operational efficiency while building community relationships and ensuring top-quality client and caregiver experiences. This role demands strategic leadership and a results-driven mindset.

Qualifications

• Bachelor’s degree in business, healthcare administration, or related field (or equivalent experience).
• 5+ years of business management experience with P&L responsibility.
• Proven sales-minded leader with strong relationship-building and strategic planning skills.

Responsibilities

• Manage day-to-day business operations from a centralized office.
• Lead all aspects of location performance including culture, revenue, profitability, expenditures, and staffing.
• Oversee services delivered across multiple territories focusing on growth and operational efficiency.
• Drive top-line sales and Owner’s Discretionary Profit, achieving monthly and annual growth goals.
• Full P&L responsibility to maximize revenue and profitability.
• Recruit, train, and retain a high-performing administrative team.
• Foster Care Professional retention through relationship-building and recognition.
• Monitor key performance indicators, conduct audits, and implement process improvements.
• Build and maintain strong community relationships and referral networks.
• Promote a positive, values-driven workplace culture focused on team engagement and retention.
• Conduct weekly team meetings and monthly one-on-ones with direct reports.
• Collaborate with senior leadership to execute strategic initiatives.
• Ensure compliance with company policies and ethical standards.

Skills

P&L ownership

Strategic planning

People leadership

Multi-territory operations

Relationship building

Urgency mindset

Communication

Microsoft Office / CRM

Education

Bachelor’s degree in business or health care administration

Tools

CRM software

Scheduling software

Microsoft Office

Job description

About Us

Join We Care Senior Care, a proud Home Instead franchise, where our mission is to help seniors remain safe and cared for in their homes.

At the heart of our culture is our core value: Love (v.), defined as: Patience, Kindness, Humility, Selflessness, Respectfulness, Forgiveness, Honesty, and Commitment. We seek individuals who lead with love in all they do.

About the Role:

Our office serves multiple high-opportunity territories, and we’re looking for a strong, people-first General Manager to guide our next stage of growth. This pivotal leadership role calls for a true ownership mentality and a growth mindset. You’ll oversee the full scope of the business—drive community presence and business development, expand revenue and profitability, build and inspire a high-performing team, strengthen staffing and retention, and elevate operational systems and standards so our Care Professionals and clients receive the best experience possible every day.

Compensation:

Total compensation package is around $100,000+, including base salary and performance-based bonuses.

Benefits

• Flexible Schedule
• Health, Dental & Vision Insurance
• Paid Time Off
• 401(k) with Company Match
• Paid Orientation & Ongoing Training
• Career Growth Opportunities
• Mileage Reimbursement
• Employee Assistance Program & Corporate Chaplain
• 24/7 Support from Our Caring Office Team
• Employee Perks & Appreciation Events (Care ProCafé, company picnic, seasonal activities

Key Responsibilities:

• Manage day-to-day business operations from a centralized office.
• Lead all aspects of location performance including culture, revenue, profitability, expenditures, and staffing.
• Oversee services delivered across multiple territories focusing on growth and operational efficiency.
• Drive top-line sales and Owner’s Discretionary Profit, achieving monthly and annual growth goals.
• Full P&L responsibility to maximize revenue and profitability.
• Recruit, train, and retain a high-performing administrative team.
• Foster Care Professional retention through relationship-building and recognition.
• Monitor key performance indicators, conduct audits, and implement process improvements.
• Build and maintain strong community relationships and referral networks.
• Promote a positive, values-driven workplace culture focused on team engagement and retention.
• Conduct weekly team meetings and monthly one-on-ones with direct reports.
• Collaborate with senior leadership to execute strategic initiatives.
• Ensure compliance with company policies and ethical standards.

Qualifications:

• Bachelor’s degree in business, healthcare administration, or related field (or equivalent experience).
• 5+ years of business management experience with P&L responsibility.
• Proven sales-minded leader with strong relationship-building and strategic planning skills.
• Demonstrated success managing multi-territory operations and leading teams.
• Ability to thrive in a fast-paced environment with a strong sense of urgency and a “can do” mindset.
• Excellent interpersonal and communication skills.
• Proficiency in Microsoft Office (Word, Excel); CRM or scheduling software experience preferred.
• Commitment to fostering a culture of respect, integrity, and excellence.

Why Join:

• Lead a growing home care business with a supportive leadership team.
• Competitive compensation packages include health benefits, 401(k) match, life insurance, and other perks.
• Work in an environment that values ownership, growth, and collaboration.

Work Location:

• Onsite at a single office location in:Gasden and serving multiple territories.

Schedule:

• 8 hour shift

• Day shift

• Monday to Friday

We Care Senior Care/Home Instead is proud to be an Equal Opportunity Employer.