In-Office Brand Manager, Game Launch Campaigns

Aspyr Media, Inc.; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Aspyr Media, Inc. seeks a Brand Manager to lead the go‑to‑market campaigns for new game launches.

You will own product and brand positioning, target audience analysis, competitive review, and creative direction while coordinating with internal teams and external agencies to deliver a unified launch campaign. You will oversee campaign assets from concept through execution, manage the marketing budget, and report on performance.

Qualifications

• 5+ years of experience bringing products to market in games/entertainment.
• Bachelor’s degree in a related field.
• Ability to work with studio and external partners across functions.
• Proven track record of integrated marketing campaigns and budget stewardship.
• Familiarity with game publishing and marketing content pipelines.

Responsibilities

• Coordinate brand-related activities with product, QA, publishing and external agencies to meet sales forecasts.
• Develop product and brand positioning aligned with audience insights and attitudes.
• Lead creation of campaign materials including art, trailers, ads, digital and social assets; manage agencies and budgets.
• Manage and track the brand marketing campaign budget for each game.
• Liaise with stakeholders and licensing partners, presenting go-to-market plans and post-launch metrics.
• Monitor game development progress and translate updates into actionable marketing plans.

Skills

Brand marketing

Campaign management

Cross-functional collaboration

Analytical skills

Communication skills

External partner management

Education

Bachelor’s degree

Job description

Aspyr Media, Inc. seeks a Brand Manager to lead the go‑to‑market campaigns for new game launches.

You will own product and brand positioning, target audience analysis, competitive review, and creative direction while coordinating with internal teams and external agencies to deliver a unified launch campaign. You will oversee campaign assets from concept through execution, manage the marketing budget, and report on performance.