Gamification Manager

Growe Talents; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health & Wellness Focus

Global Medical Coverage

Benefits Programs (gym/stomatology/psy

Performance-Driven Rewards

Dynamic Work Environment

Job summary

The Growe Talents group is seeking a data‑driven Gamification & CRM Specialist for our international online gaming client focused on LATAM markets. You will craft and launch end‑to‑end gamification campaigns inside Smartico, using KPIs and A/B tests to optimize participation, retention, and ROI.

Ideal candidates have 1+ years in Gamification, CRM, or Retention in iGaming, hands‑on Smartico experience, and comfort with Excel/Sheets. English proficiency is required; LATAM experience is a plus.

Qualifications

• 1+ years in Gamification, CRM, or Retention within iGaming.
• Hands-on experience with Smartico gamification modules (must have).
• Track record of launching gamification campaigns end-to-end, from idea and setup to results analysis.
• Comfortable working with campaign KPIs and A/B test results; confident with Excel/Google Sheets.
• Solid understanding of bonus mechanics and reward economics (wagering, reward cost, ROI).
• Experience with LATAM markets will be a plus.
• Intermediate English or higher.

Responsibilities

• Set up, launch, and optimize gamification mechanics in Smartico: missions, tournaments, levels, mini-games, store, and jackpots.
• Plan and run the gamification calendar (tournaments, seasonal events, promo activations) in line with CRM and Marketing plans.
• Track campaign performance (participation, retention, deposits, NGR, ROI) and optimize based on data and A/B test results.
• Manage the reward economy and keep bonus costs within budget.
• Collaborate with CRM, Product, BI, Design, and Marketing teams; prepare clear briefs for design and development.
• Monitor competitors and market trends, propose new mechanics, and report results with actionable recommendations.

Skills

Gamification

CRM

Retention

Excel/Sheets

A/B testing

LATAM market experience

Tools

Smartico

Job description

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.

Perfect for those who aim to:

Set up, launch, and optimize gamification mechanics in Smartico: missions, tournaments, levels, mini-games, store, and jackpots;

Plan and run the gamification calendar (tournaments, seasonal events, promo activations) in line with CRM and Marketing plans;

Track campaign performance (participation, retention, deposits, NGR, ROI) and optimize based on data and A/B test results;

Manage the reward economy and keep bonus costs within budget;

Collaborate with CRM, Product, BI, Design, and Marketing teams; prepare clear briefs for design and development;

Monitor competitors and market trends, propose new mechanics, and report results with actionable recommendations.

Experience you’ll need to bring:

1+ years in Gamification, CRM, or Retention within iGaming;

Hands‑on experience with Smartico gamification modules (must have);

Track record of launching gamification campaigns end-to-end, from idea and setup to results analysis;

Comfortable working with campaign KPIs and A/B test results; confident with Excel/Google Sheets;

Solid understanding of bonus mechanics and reward economics (wagering, reward cost, ROI);

Experience with LATAM markets will be a plus;

Intermediate English or higher.

It's a perfect match if you have those personal features:

Creative and data‑driven mindset: ideas backed by numbers;

Strong sense of ownership: drives campaigns from idea to results with minimal supervision;

High attention to detail when setting up rules, rewards, and limits;

Clear communication and solid stakeholder management skills;

Proactive, result‑oriented, and adaptable to a fast‑paced environment;

Genuine interest in games and player motivation.

Our clients offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;
• Global Medical Coverage;
• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
• Performance-Driven Rewards;
• Dynamic Work Environment.