Gamification Lead – iGaming & CRM Growth

Growe Talents group; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health & Wellness Focus

Global Medical Coverage

Benefits Programs (gym/stomatology/psy

Performance-Driven Rewards

Dynamic Work Environment

Job summary

The Growe Talents group is seeking a data‑driven Gamification & CRM Specialist for our international online gaming client focused on LATAM markets. You will craft and launch end‑to‑end gamification campaigns inside Smartico, using KPIs and A/B tests to optimize participation, retention, and ROI.

Ideal candidates have 1+ years in Gamification, CRM, or Retention in iGaming, hands‑on Smartico experience, and comfort with Excel/Sheets. English proficiency is required; LATAM experience is a plus.

Qualifications

• 1+ years in Gamification, CRM, or Retention within iGaming.
• Hands-on experience with Smartico gamification modules (must have).
• Track record of launching gamification campaigns end-to-end, from idea and setup to results analysis.
• Comfortable working with campaign KPIs and A/B test results; confident with Excel/Google Sheets.
• Solid understanding of bonus mechanics and reward economics (wagering, reward cost, ROI).
• Experience with LATAM markets will be a plus.
• Intermediate English or higher.

Responsibilities

• Set up, launch, and optimize gamification mechanics in Smartico: missions, tournaments, levels, mini-games, store, and jackpots.
• Plan and run the gamification calendar (tournaments, seasonal events, promo activations) in line with CRM and Marketing plans.
• Track campaign performance (participation, retention, deposits, NGR, ROI) and optimize based on data and A/B test results.
• Manage the reward economy and keep bonus costs within budget.
• Collaborate with CRM, Product, BI, Design, and Marketing teams; prepare clear briefs for design and development.
• Monitor competitors and market trends, propose new mechanics, and report results with actionable recommendations.

Skills

Gamification

CRM

Retention

Excel/Sheets

A/B testing

LATAM market experience

Tools

Smartico

Job description

The Growe Talents group is seeking a data‑driven Gamification & CRM Specialist for our international online gaming client focused on LATAM markets. You will craft and launch end‑to‑end gamification campaigns inside Smartico, using KPIs and A/B tests to optimize participation, retention, and ROI.

Ideal candidates have 1+ years in Gamification, CRM, or Retention in iGaming, hands‑on Smartico experience, and comfort with Excel/Sheets. English proficiency is required; LATAM experience is a plus.