GA4 & MarTech Analytics Specialist

Aether Biomedical; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Andersen is hiring a MarTech / Marketing Analyst to optimize marketing analytics, tracking, reporting, and data-driven campaign performance across digital channels. You will set up and maintain GTM, configure GA4 events and conversions, and audit data quality across GA4, ad platforms, CRM, and internal systems.

You will also work with data in BigQuery using SQL, build dashboards in Tableau/Looker Studio/Power BI, and provide actionable insights to marketing teams.

Qualifications

• Hands-on experience with GTM (web and server-side)
• Experience configuring GA4 events, conversions, audiences, and e-commerce tracking
• Experience implementing and troubleshooting e-commerce tracking
• Strong understanding of UTM tracking, attribution, traffic sources, and conversion tracking
• Experience with analytics audits and data validation across platforms
• Basic SQL knowledge
• Experience with BI tools (Tableau, Looker Studio, Power BI)
• Strong ability to translate data into business and marketing recommendations
• Detail-oriented and able to spot data inconsistencies
• Consent Mode v2 implementation experience with CMPs
• English level to at least Intermediate+

Responsibilities

• Set up, maintain, and troubleshoot tracking through Google Tag Manager
• Configure GA4 events, conversions, audiences, and e-commerce tracking
• Set up Consent Mode v2 from scratch and audit existing implementation
• Work with dataLayer and provide technical requirements to developers
• Audit analytics setups and identify tracking issues or data gaps
• Validate data across GA4, ads platforms, CRM, and internal systems
• Work with GA4 data in BigQuery and perform SQL-based analysis
• Build and maintain dashboards/reports in BI tools
• Analyze marketing performance across channels and identify trends and opportunities
• Support PPC and marketing teams with attribution and campaign measurement
• Create clear reports and actionable insights from marketing data
• Assist implementation of Meta Pixel, Conversion API, and Google Ads tracking
• Participate in analytics architecture planning for new websites and campaigns

Skills

Marketing analytics

Data-driven insights

Attention to detail

English communication

Education

Bachelor’s degree in a related field

Tools

Google Tag Manager

GA4

Google Search Console

SQL

BigQuery

Tableau/Looker Studio/Power BI

Consent Mode

Job description

Andersen is hiring a MarTech / Marketing Analyst to optimize marketing analytics, tracking, reporting, and data-driven campaign performance across digital channels. You will set up and maintain GTM, configure GA4 events and conversions, and audit data quality across GA4, ad platforms, CRM, and internal systems.

You will also work with data in BigQuery using SQL, build dashboards in Tableau/Looker Studio/Power BI, and provide actionable insights to marketing teams.