Marketing Analytics Specialist: Dashboards & Tracking

marcel; Chicago (IL); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Flexible hybrid schedule

Job summary

Marcel Digital, a Chicago-based agency, seeks a Marketing Analytics Specialist to implement, maintain, and optimize analytics and reporting systems that power client insights and decision making.

You will work on GTM and GA4 tracking, build dashboards in Looker Studio, and handle offline conversions and data integrations, collaborating with Paid Media, SEO, and Analytics leadership to ensure accurate, usable data.

Qualifications

• 2-4 years of experience in digital analytics, marketing analytics, or similar roles.
• Experience with Google Analytics (GA4) and Google Tag Manager (GTM).
• Experience building dashboards in Looker Studio or similar visualization tools.
• Understanding of event-based tracking, conversions, and marketing measurement concepts.
• Experience QA’ing and troubleshooting tracking implementations.
• Strong attention to detail and commitment to data accuracy.
• Ability to manage multiple client priorities and deadlines.
• Clear communication skills, especially explaining data to non-technical stakeholders.
• Ability to translate complex and often siloed data into actionable insights.

Responsibilities

• Implement and maintain tracking using Google Tag Manager (GTM) and GA4 across client websites.
• Support event tracking, data layer validation, and measurement setup across client websites.
• QA and troubleshoot tracking issues using browser tools and platform debugging tools.
• Ensure accurate deployment of marketing pixels and conversion tracking across platforms.
• Build and maintain dashboards in Looker Studio (and similar tools).
• Translate client goals into clear, actionable reporting frameworks.
• Ensure reporting consistency, accuracy, and usability across accounts.
• Support recurring reporting and identify opportunities to improve clarity and efficiency.
• Support offline conversion uploads and platform integrations (e.g., CRM systems).
• Collaborate with Paid Media teams to ensure proper measurement of campaign performance.
• Partner with Account Managers and channel teams to interpret performance data.
• Support implementation of measurement plans and tracking requirements for new initiatives.
• Assist in audits of existing tracking and reporting setups.
• Collaborate with the Analytics Manager to elevate more complex data or infrastructure needs.

Skills

GA4

GTM

Looker Studio

Dashboarding

Data Visualization

Data Quality

Communication

Tools

GA4

Google Tag Manager

Looker Studio

Job description

Marcel Digital, a Chicago-based agency, seeks a Marketing Analytics Specialist to implement, maintain, and optimize analytics and reporting systems that power client insights and decision making.

You will work on GTM and GA4 tracking, build dashboards in Looker Studio, and handle offline conversions and data integrations, collaborating with Paid Media, SEO, and Analytics leadership to ensure accurate, usable data.