GA4 Web Analytics - Contractor

Wearepop; Washington; On-site; USD 30,000 - 42,000; Part time

Job summary

Wearepop is seeking a GA4 Web Analytics Contractor to advance Marketing Intelligence through data-driven insights. The role emphasizes analytics over tagging, with a flexible 15-20 hour weekly schedule from Oct 26, 2026 to Dec 4, 2026, and potential extension.

Candidates should extract data via GA4 native interface, produce quarterly and ad hoc reports, and analyze QoQ and YoY trends to support stakeholders.

Qualifications

• 2+ years GA4 experience with event-based measurement.
• Experience extracting data via GA4 native interface.
• Experience in cross-channel reporting and QA of analytics data.
• Understanding of conversions, attribution, and funnel analysis.

Responsibilities

• Design GA4 measurement plans with events, parameters, and user properties.
• Implement GA4 via GTM including custom events and cross-domain tracking.
• Perform ad hoc analysis and quarterly reports using GA4 data.
• Define data layers and troubleshoot tracking with GTM Preview and DebugView.
• Configure GA4 custom definitions and Explorations analyses.
• Identify data discrepancies and explain GA4 data behavior to stakeholders.

Skills

GA4

Event-based

Data analysis

GTM

Cross-channel reporting

Education

Marketing Analytics Cert

Tools

GA4

Google Tag Manager

Adobe Analytics

Job description

We are looking for a GA4 Web Analytics Contractor to support an increase in our Marketing Intelligence work, with a strong focus on web analytics using Google Analytics 4 (GA4). This role requires a background in marketing analytics and experience translating digital performance data into meaningful insights for stakeholders. The primary ask is data analytics vs tagging/implementation. This role is estimated at approximately 15-20 hours per week, based on business needs and mutual fit, beginning approximately October 26, 2026 through approximately December 4, 2026, with the potential for extension. Hours can be worked flexibly provided deadlines and collaboration needs are met.

The ideal candidate, using the GA4 platform and manually extracting data via the GA4 native interface, has experience producing quarterly, ad hoc, and cross-channel reporting, and is comfortable analyzing performance trends QoQ and YoY. This includes evaluating traffic attribution, site performance, user behavior, and broader traffic trends to support business and stakeholder needs.

We are seeking someone with foundational knowledge in digital marketing, demonstrated through relevant credentials or certifications, to clearly differentiate themselves as a marketing analyst rather than a general business analyst.

What You’ll Do

• Design and document GA4 measurement plans using events, parameters, and user properties, with a modern, event-based approach (not pageview-centric or UA-style thinking)
• Implement and manage GA4 via Google Tag Manager (GTM), including custom events, enhanced measurement tuning, cross-domain tracking, and consent-aware tagging
• Perform ad hoc analysis and create quarterly reports across multiple accounts; data stream is not integrated with; GA4 data streams are not currently integrated, and integration is not planned for this project. As a result, all reporting/data pulls will continue to rely on manual extraction via the GA4 native interface.
• Define, implement, and validate structured data layers (e.g., ecommerce and content interactions), and troubleshoot tracking using GTM Preview, GA4 DebugView, and browser-based developer tools
• Configure GA4 custom definitions and build actionable analyses using GA4 Explorations, rather than relying solely on default dashboards
• Identify data discrepancies, validate event schemas, diagnose tracking issues, and clearly explain GA4 data behavior to both technical and non-technical stakeholders

What We’re Looking For

• 2+ years of GA4 experience with a deep expertise in GA4’s event-based measurement model;
• Comfortable working within GA4's native interface for data extraction, as this role does not involve building or managing data stream integrations
• Hands-on experience implementing GA4 for web properties
• Strong understanding of GA4 conversions, attribution models, event deduplication, and how GA4 differs from UA in session logic and funnel analysis
• Experience designing and debugging data layers
• Proficiency with custom dimensions, custom metrics, and advanced reporting
• Working knowledge of conversion modeling and attribution
• High attention to detail, and strong personal QA process are essential.
• Ability to connectdata trends to business context and outside factors (market shifts, competitor moves, news events), not just what's in the analytics.
• Anticipates follow-up questions and answers them before being asked.
• Minimum of 3 years’ experience working at/for a Digital Marketing Agency
• Experience with Adobe Analytics or Adobe Customer Journey (CJA) is a plus
• Ability to work approximately 20 hours per week based on business needs and mutual fit

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