GA4 Web Analytics - Contractor

POP Inc.; Washington; On-site; USD 55,000 - 96,000; Full time

Job summary

POP Inc. is seeking a GA4 Web Analytics Contractor to support Marketing Intelligence with a strong focus on web analytics using GA4. This role emphasizes data analytics over tagging and will be 15–20 hours per week, starting late October 2026.

You will extract data via GA4’s native interface, produce quarterly and ad hoc reports, analyze QoQ and YoY trends, evaluate traffic attribution, and translate insights for stakeholders without building data streams.

Qualifications

• 2+ years of GA4 experience with an event-based measurement model.
• Comfortable extracting data using GA4 native interface (no data stream integrations).
• Experience designing and debugging data layers and GA4 explorations.

Responsibilities

• Design GA4 measurement plans using events, parameters, and user properties.
• Implement and manage GA4 via GTM, including custom events and cross-domain tracking.
• Perform ad hoc analyses and create quarterly reports across multiple accounts via GA4 interface.
• Define, implement, and validate structured data layers (e.g., ecommerce/content interactions).
• Configure GA4 custom definitions and build actionable analyses using Explorations.

Skills

GA4 expertise

Data analysis

QA process

Stakeholder communication

Education

Marketing Analytics Certification

Tools

GTM

GA4

Job description

We are looking for a GA4 Web Analytics Contractor to support an increase in our Marketing Intelligence work, with a strong focus on web analytics using Google Analytics 4 (GA4). This role requires a background in marketing analytics and experience translating digital performance data into meaningful insights for stakeholders. The primary ask is data analytics vs tagging/implementation. This role is estimated at approximately 15-20 hours per week, based on business needs and mutual fit, beginning approximately October 26, 2026 through approximately December 4, 2026, with the potential for extension. Hours can be worked flexibly provided deadlines and collaboration needs are met.

The ideal candidate, using the GA4 platform and manually extracting data via the GA4 native interface, has experience producing quarterly, ad hoc, and cross-channel reporting, and is comfortable analyzing performance trends QoQ and YoY. This includes evaluating traffic attribution, site performance, user behavior, and broader traffic trends to support business and stakeholder needs.

We are seeking someone with foundational knowledge in digital marketing, demonstrated through relevant credentials or certifications, to clearly differentiate themselves as a marketing analyst rather than a general business analyst.

What You’ll Do

• Design and document GA4 measurement plans using events, parameters, and user properties, with a modern, event-based approach (not pageview-centric or UA-style thinking)
• Implement and manage GA4 via Google Tag Manager (GTM), including custom events, enhanced measurement tuning, cross-domain tracking, and consent-aware tagging
• Perform ad hoc analysis and create quarterly reports across multiple accounts; data stream is not integrated with; GA4 data streams are not currently integrated, and integration is not planned for this project. As a result, all reporting/data pulls will continue to rely on manual extraction via the GA4 native interface.
• Define, implement, and validate structured data layers (e.g., ecommerce and content interactions), and troubleshoot tracking using GTM Preview, GA4 DebugView, and browser-based developer tools
• Configure GA4 custom definitions and build actionable analyses using GA4 Explorations, rather than relying solely on default dashboards
• Identify data discrepancies, validate event schemas, diagnose tracking issues, and clearly explain GA4 data behavior to both technical and non-technical stakeholders

What We’re Looking For

• 2+ years of GA4 experience with a deep expertise in GA4’s event-based measurement model;
• Comfortable working within GA4's native interface for data extraction, as this role does not involve building or managing data stream integrations
• Hands-on experience implementing GA4 for web properties
• Strong understanding of GA4 conversions, attribution models, event deduplication, and how GA4 differs from UA in session logic and funnel analysis
• Experience designing and debugging data layers
• Proficiency with custom dimensions, custom metrics, and advanced reporting
• Working knowledge of conversion modeling and attribution
• High attention to detail, and strong personal QA process are essential.
• Ability to connectdata trends to business context and outside factors (market shifts, competitor moves, news events), not just what's in the analytics.
• Anticipates follow-up questions and answers them before being asked.
• Minimum of 3 years’ experience working at/for a Digital Marketing Agency
• Experience with Adobe Analytics or Adobe Customer Journey (CJA) is a plus
• Ability to work approximately 20 hours per week based on business needs and mutual fit