Digital Analytics Lead (Contract): GA4, Dashboards & Insights

Integrity Consulting LLC; City of Rochester (NY); On-site; USD 70,000 - 90,000; Part time

Job summary

A consulting firm is seeking a Digital Analytics Analyst in Rochester, NY. This role involves owning analytics and reporting for web and kiosk platforms, blending product leadership with delivery management. Candidates should have experience with GA4/GTM implementations and the ability to produce actionable insights through refined KPIs. This contract position suits someone with a mid-senior level of experience, focusing on ensuring data integrity and measurement alignment with business goals.

Qualifications

• Experience in analytics and reporting for web commerce or kiosk platforms.
• Proven history with GA4 and GTM implementations.
• Ability to articulate Features, Epics, and User Stories with defined acceptance criteria.

Responsibilities

• Lead the implementation of GA4/GTM and govern event taxonomy.
• Ensure measurement aligns with business goals and maintain data quality.
• Define and refine KPIs to measure platform health and business performance.

Skills

Analytics of web commerce or kiosk platforms

GA4/GTM implementations

Writing Features, Epics, and User Stories

Building KPIs dashboards

Conducting KPI-driven testing and experimentation

Audit event collection

Producing actionable insights

Tools

Looker Studio

Tableau

BugQuery

Job description

A consulting firm is seeking a Digital Analytics Analyst in Rochester, NY. This role involves owning analytics and reporting for web and kiosk platforms, blending product leadership with delivery management. Candidates should have experience with GA4/GTM implementations and the ability to produce actionable insights through refined KPIs. This contract position suits someone with a mid-senior level of experience, focusing on ensuring data integrity and measurement alignment with business goals.