Digital Analytics & Optimization Analyst

Power Home Remodeling; Wilmington (DE); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, life, and disability

401(k) matched

Paid parental leave

Vacation and holidays

Relocation opportunities

Volunteer opportunities

Professional development

Job summary

Power Home Remodeling is seeking a Digital Marketing Analyst to support measurement, reporting, and optimization of the company’s digital marketing initiatives. The role focuses on GA4 and GTM implementation and data-driven insights to help business partners make informed decisions.

You will develop dashboards, validate tracking, and translate data into compelling stories, collaborating with the Digital Marketing team to drive growth.

Qualifications

• 2-5 years of hands-on experience with GA4 and GTM.
• Strong storytelling and communication skills.
• Strong analytical, organizational, and problem-solving skills with exceptional attention to detail.

Responsibilities

• Analyze Nitro business performance data to identify trends, uncover insights, and provide actionable recommendations.
• Support the implementation, maintenance, and optimization of GA4 and GTM.
• Assist with the implementation, testing, and validation of event tracking across websites, landing pages, and campaigns.
• Monitor data quality, troubleshoot tracking issues, and ensure accuracy of reporting.
• Develop and maintain dashboards and reports tracking KPIs across data sources.
• Analyze website, campaign, and customer behavior data to identify optimization opportunities.
• Translate complex data into clear, compelling insights for stakeholders.
• Support measurement, attribution modeling, conversion analysis, and customer journey reporting.

Skills

Data analysis

Storytelling

Communication

Attention to detail

Collaboration

Learning mindset

Problem-solving

Tools

GA4

Google Tag Manager

Job description

Power Home Remodeling is seeking a Digital Marketing Analyst to support measurement, reporting, and optimization of the company’s digital marketing initiatives. The role focuses on GA4 and GTM implementation and data-driven insights to help business partners make informed decisions.

You will develop dashboards, validate tracking, and translate data into compelling stories, collaborating with the Digital Marketing team to drive growth.