Digital Analytics Analyst — GA4 & GTM

Power Home Remodeling; Upper Darby (Delaware County); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401(k) retirement plan matched

Paid parental leave

Vacation and holidays

Relocation opportunities

Employee events

Job summary

Power Home Remodeling is seeking a Digital Marketing Analyst to measure, report, and optimize our digital marketing initiatives. You will assist with GA4 and GTM implementations, ensure accurate data collection, and translate analytics into actionable business insights for decision-makers.

You will build dashboards, monitor data quality, and collaborate with the marketing team to improve campaign performance and customer journeys.

Qualifications

• 2-5 years of hands-on experience with GA4 and GTM.
• Strong understanding of digital marketing measurement and web analytics.
• Ability to translate data into clear, compelling insights for stakeholders.

Responsibilities

• Analyze Nitro business performance data, identify trends, and provide actionable recommendations.
• Assist with the implementation, testing, and validation of event tracking across websites and campaigns.
• Monitor data quality, troubleshoot tracking issues, and ensure reporting accuracy.
• Develop and maintain dashboards and reports tracking KPIs across data sources.
• Analyze website, campaign, and customer behavior data to identify optimization opportunities.

Skills

GA4 experience

GTM experience

Analytics & measurement

Storytelling

Communication skills

Attention to detail

Collaborative

Tools

GA4

Google Tag Manager

Job description

Power Home Remodeling is seeking a Digital Marketing Analyst to measure, report, and optimize our digital marketing initiatives. You will assist with GA4 and GTM implementations, ensure accurate data collection, and translate analytics into actionable business insights for decision-makers.

You will build dashboards, monitor data quality, and collaborate with the marketing team to improve campaign performance and customer journeys.