Funnel Analytics & Growth Lead

Inizio Partners Corp; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Inizio Partners Corp seeks a hands-on Issuance Leakage Analytics Lead to identify and quantify lost opportunities across the customer acquisition and application journey, focusing on funnels, journeys, underwriting pathways, and demand generation to drive growth in originated accounts and funded volume.

You will develop measurement frameworks, dashboards, and actionable recommendations, collaborating with Product, Marketing, Credit Risk, Operations, and Engineering to implement improvements.

Qualifications

• 7+ years of experience in Funnel Analytics, Digital Analytics, Marketing Analytics, Conversion Optimization, Product Analytics, Growth Analytics, or Customer Journey Analytics.
• Advanced proficiency in analytics tools and programming languages (SQL, Python, R, or similar).
• Experience with web analytics platforms such as HEAP (preferred) or Google Analytics.

Responsibilities

• Identify issuance leakage opportunities across acquisition, application, approval, and funding funnels.
• Quantify business impact from customer drop-off, under-penetration, and missed demand.
• Analyze customer journeys across digital channels to identify friction points and conversion gaps.
• Conduct funnel diagnostics and root-cause analyses to isolate drivers of conversion loss.
• Develop measurement frameworks to monitor funnel performance and leakage trends.
• Partner with Product, Marketing, Credit Risk, Operations, and Engineering to implement improvements.
• Design and evaluate experiments to improve approval rates, conversion, and funded volume.
• Build executive dashboards and business reviews tracking leakage and growth opportunities.
• Translate analytical findings into prioritized business recommendations with quantified impact.
• Support business case development for strategic growth initiatives.

Skills

Funnel Analytics

Digital Analytics

Consulting Skills

Problem-Solving

Education

Master's degree in economics, mathematics, computer science/engineering, operations research

BA/BS degree in economics, mathematics, computer science/engineering or related fields

Tools

SQL

Python

R

HEAP

Google Analytics

Job description

Inizio Partners Corp seeks a hands-on Issuance Leakage Analytics Lead to identify and quantify lost opportunities across the customer acquisition and application journey, focusing on funnels, journeys, underwriting pathways, and demand generation to drive growth in originated accounts and funded volume.

You will develop measurement frameworks, dashboards, and actionable recommendations, collaborating with Product, Marketing, Credit Risk, Operations, and Engineering to implement improvements.