Full-Funnel Paid Media Lead

Rivian; El Segundo (CA); On-site; USD 125,000 - 166,000; Full time

Benefits offered by this job

401(k) Plan

Employee Stock Purchase Program

Health, dental, vision benefits

Life and disability insurance

Paid vacation and sick leave

Job summary

Rivian is seeking a Growth Marketing Paid Media Lead in El Segundo, CA to own the end-to-end paid media strategy. You will partner with our media agency and cross-functional teams to drive demand and conversions across the entire customer funnel, from awareness to order.

Lead channel strategy, budget allocation, and testing, while aligning with brand and lifecycle marketing. Deep knowledge of attribution and incrementality is essential.

Qualifications

• 7+ years in performance/paid media with growth-focused experience.
• Direct experience managing a media agency relationship and budgets.
• Track record owning full-funnel media strategy, not just last-click.
• Ability to partner with Brand, Creative, and GTM teams for alignment.
• Working fluency with incrementality, MMM, and attribution methods.

Responsibilities

• Own relationships with the media agency: set agenda, briefs, and performance reviews.
• Lead full-funnel paid media strategy across Meta, Google, YouTube, and more.
• Translate objectives into channel mix, budgets and testing plans.
• Collaborate with Brand/Creative and eComm to keep messaging aligned.
• Interpret incrementality, MMM and attribution results to inform media decisions.
• Diagnose underperformance and propose fixes with a clear POV.
• Partner with cross-functional teams to reinforce the funnel strategy.
• Regularly report media performance and strategy to leadership.

Skills

7+ years in paid media

Direct media agency experience

Full-funnel media strategy

Cross-functional collaboration

Measurement approaches (incrementality

MMM and attribution fluency

Ambiguity navigation

Automotive/EV exposure a plus

Job description

Rivian is seeking a Growth Marketing Paid Media Lead in El Segundo, CA to own the end-to-end paid media strategy. You will partner with our media agency and cross-functional teams to drive demand and conversions across the entire customer funnel, from awareness to order.

Lead channel strategy, budget allocation, and testing, while aligning with brand and lifecycle marketing. Deep knowledge of attribution and incrementality is essential.