Paid Media Lead

Rivian; El Segundo (CA); On-site; USD 125,000 - 166,000; Full time

Benefits offered by this job

401(k) Plan

Employee Stock Purchase Program

Health, dental, vision benefits

Life and disability insurance

Paid vacation and sick leave

Job summary

Rivian is seeking a Growth Marketing Paid Media Lead in El Segundo, CA to own the end-to-end paid media strategy. You will partner with our media agency and cross-functional teams to drive demand and conversions across the entire customer funnel, from awareness to order.

Lead channel strategy, budget allocation, and testing, while aligning with brand and lifecycle marketing. Deep knowledge of attribution and incrementality is essential.

Qualifications

• 7+ years in performance/paid media with growth-focused experience.
• Direct experience managing a media agency relationship and budgets.
• Track record owning full-funnel media strategy, not just last-click.
• Ability to partner with Brand, Creative, and GTM teams for alignment.
• Working fluency with incrementality, MMM, and attribution methods.

Responsibilities

• Own relationships with the media agency: set agenda, briefs, and performance reviews.
• Lead full-funnel paid media strategy across Meta, Google, YouTube, and more.
• Translate objectives into channel mix, budgets and testing plans.
• Collaborate with Brand/Creative and eComm to keep messaging aligned.
• Interpret incrementality, MMM and attribution results to inform media decisions.
• Diagnose underperformance and propose fixes with a clear POV.
• Partner with cross-functional teams to reinforce the funnel strategy.
• Regularly report media performance and strategy to leadership.

Skills

7+ years in paid media

Direct media agency experience

Full-funnel media strategy

Cross-functional collaboration

Measurement approaches (incrementality

MMM and attribution fluency

Ambiguity navigation

Automotive/EV exposure a plus

Job description

About Rivian

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge what's possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

Role Summary

Rivian's Growth Marketing team is responsible for creating and driving demand and conversion across the full customer funnel for our vehicles. The Paid Media Lead owns Rivian's paid media strategy end-to-end and is the primary strategic partner to our media agency of record. This person sets the media agenda, translates business goals into channel strategy and budget allocation, and partners closely with measurement to make sure every dollar is evaluated against a clear read on incrementality - not just platform-reported performance.

Responsibilities

• Own the strategic relationship with our media agency: set the media agenda, prioritize briefs, hold the agency accountable to performance and efficiency targets, and run the cadence of QBRs, budget pacing, and testing roadmap.
• Lead full-funnel paid media strategy - upper-funnel awareness/consideration through lower-funnel conversion (Demo Drive, Reserve, Order) - across Meta, Google/Search, YouTube/CTV, OOH, programmatic, etc.
• Translate business objectives (e.g., reservation and order targets) into channel mix, budget allocation, and a testing agenda, in partnership with the agency.
• Serve as the connective tissue for go-to-market across the funnel - partnering closely with Brand and Creative so paid strategy and messaging stay aligned with brand positioning and campaign moments, and with eComm and Lifecycle Marketing so hands from paid into owned channels are seamlessly integrated.
• Partner with cross-functional measurement teams to interpret incrementality tests, MMM outputs, and attribution, and translate those findings into media decisions - you don't need to build the models, but you need to be fluent enough to argue with them.
• Diagnose performance misses (e.g., a channel underdelivering against a reservation target) and bring a point of view on the fix, not just the diagnosis.
• Partner cross-functionally with Brand, Creative, eComm, and Lifecycle Marketing so paid strategy reinforces the rest of the funnel.
• Report media performance and strategy to marketing leadership on a regular cadence.

Qualifications

• 7+ years in performance/paid media, including experience leading media strategy at a growth-focused company and/or agency.
• Direct experience managing a media agency relationship - briefing, budget ownership, and holding an agency accountable to KPIs.
• A track record owning full-funnel media strategy, not only bottom-of-funnel performance marketing.
• Proven ability to partner across Brand, Creative, and other GTM stakeholders to keep messaging and strategy connected across the funnel.
• Working fluency across measurement approaches - incrementality testing, MMM, and attribution - enough to be a sharp, informed partner to a measurement/analytics team. Deep statistical or data-science expertise is not required.
• Strong cross-functional operator, comfortable driving alignment without direct authority and operating in ambiguity.
• Automotive, EV, or considered-purchase category experience is a plus, not a requirement.

Pay Disclosure

The salary range for this role is $125,000 to $165,560 for El Segundo, California based applicants. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs.

The successful candidate may be eligible for annual performance bonus and equity awards.

We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees. You may also have the opportunity to participate in Rivian's 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements. Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment. More information about benefits is available at rivianbenefits.com.

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at [e-mail].

Candidate Data Privacy and Technology

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes ("Candidate Personal Data"). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian's service providers, including providers of background checks, staffing services, and cloud services.

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

How We Use AI in Our Hiring Process: To ensure transparency, we want candidates to know that Rivian uses iCIMS Talent Cloud Artificial Intelligence (TCAI) and AI-enabled tools to assist with screening, reviewing, organizing and highlighting profiles and applications that match the key requirements for each role.

AI does not make hiring decisions: Qualified candidate applications are reviewed by a member of our team, and all decisions throughout the process are made by humans. We use AI to support efficiency and consistency, not to replace human judgment. We are committed to a fair, thoughtful, and equitable experience for every candidate.

Participation in AI profile matching is entirely voluntary. If you prefer that your profile not be used in this process, you can opt out at any time. Opting out means your profile will be excluded from automated matching and will not be surfaced for additional roles through this system. Your current application remains active and will not be affected in any way.

Please note that we are currently not accepting applications from third party application services.