Hybrid Growth Creative Lead for Paid Media & Brand

Rivian; Irvine (CA); On-site; USD 112,000 - 140,000; Full time

Job summary

Rivian is seeking a Creative Lead to own the creative direction and execution of performance marketing content across paid channels. You will translate performance objectives into compelling, channel-specific assets and guide junior creatives as a player-coach.

The role combines hands-on asset creation with strategic thinking, collaborating across Brand Marketing, Product Marketing, and Performance Marketing to scale campaigns, improve efficiency, and protect Rivian’s premium, cinematic brand

Qualifications

• Minimum of 5+ years of progressive experience in a creative role with paid, digital, and performance focus.
• Strong understanding of paid media environments and platform-specific best practices.
• Proven art direction, visual storytelling, video, motion, and creative development.
• Knowledge of production and post-production workflows using industry tools.
• Ability to lead creative development across internal teams and external partners.

Responsibilities

• Lead the creative strategy, concepting, and execution of paid content across digital channels.
• Oversee end-to-end production for paid campaigns, including brief, storyboard, script, and shoot where applicable.
• Direct editing, motion graphics, and sound design to ensure brand-right performance.
• Collaborate with Performance Marketing, Brand Marketing, and Product Marketing to translate goals into assets.
• Present concepts, testing rationale, and performance-informed recommendations to senior leadership.

Skills

Creative leadership

Performance marketing

Art direction

Analytical mindset

Communication

Leadership

Organization

Tools

Adobe Premiere Pro

After Effects

Job description

Rivian is seeking a Creative Lead to own the creative direction and execution of performance marketing content across paid channels. You will translate performance objectives into compelling, channel-specific assets and guide junior creatives as a player-coach.

The role combines hands-on asset creation with strategic thinking, collaborating across Brand Marketing, Product Marketing, and Performance Marketing to scale campaigns, improve efficiency, and protect Rivian’s premium, cinematic brand