Lead Analyst — Marketing Analytics & Growth

Rivian; El Segundo, Irvine (CA, CA); On-site; USD 137,800 - 172,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

Rivian is seeking a Lead Analyst to integrate data engineering and marketing science, providing insights into full-funnel marketing measurement. Responsibilities include designing frameworks for metrics, leading incrementality testing, and building critical KPIs.

Excellent qualifications in SQL, Python, and experience in Marketing Analytics are essential. The role offers a competitive salary between $137,800 and $172,000 and comprehensive benefits, ensuring a supportive environment for innovation in outdoor adventures.

Qualifications

• 6+ years in Marketing Analytics or Growth Analytics.
• Experience with high-consideration customer journeys and cross-channel measurement.
• Ability to work in a fast-paced, high-ambiguity environment.

Responsibilities

• Design the analytical framework for marketing measurement.
• Lead incrementality testing and attribution modeling.
• Develop and maintain critical KPIs and executive dashboards.

Skills

Expert-level SQL

Python for advanced statistical analysis

Proficiency in Tableau

Deep functional knowledge of CDP platforms

Education

Bachelor's degree in a quantitative field

Master’s degree preferred

Tools

Databricks

Hex

Job description

Rivian is seeking a Lead Analyst to integrate data engineering and marketing science, providing insights into full-funnel marketing measurement. Responsibilities include designing frameworks for metrics, leading incrementality testing, and building critical KPIs.

Excellent qualifications in SQL, Python, and experience in Marketing Analytics are essential. The role offers a competitive salary between $137,800 and $172,000 and comprehensive benefits, ensuring a supportive environment for innovation in outdoor adventures.