Full-Funnel Digital Marketing Specialist (ABM/SEM)

Coinscapture; Northern (KY); Hybrid; USD 52,000 - 76,000; Full time

Job summary

6sense is seeking a Digital Marketing Specialist who will drive performance across paid channels, including SEM, display, and social advertising. You will optimize spend to maximize ROI and pipeline impact, working with our internal teams and external partners.

The role requires hands-on campaign management, data-driven decision making, and the ability to translate insights into actionable optimization. You will collaborate with product marketing, demand generation, and agencies to keep our

Responsibilities

• Work with our digital agency on campaign ideation, creative strategy, targeting, segmentation, and budgeting across SEM, display, and social advertising channels.
• Measure and report on performance across metrics that span the full buyer's funnel, from top-of-funnel awareness and engagement through pipeline and revenue impact.
• Translate results into clear, actionable insights for stakeholders.
• Collaborate with cross-functional teams, including product marketing, field marketing, and demand generation, to support their initiatives.
• Bring integrated, cohesive campaigns to life across paid digital channels.
• Apply an account tiering and ABM approach to digital spend and adjust budget based on account value and strategic importance.
• Develop and run structured tests across digital campaigns, including creative, targeting, channels, and bidding strategies.

Job description

6sense is seeking a Digital Marketing Specialist who will drive performance across paid channels, including SEM, display, and social advertising. You will optimize spend to maximize ROI and pipeline impact, working with our internal teams and external partners.

The role requires hands-on campaign management, data-driven decision making, and the ability to translate insights into actionable optimization. You will collaborate with product marketing, demand generation, and agencies to keep our