Digital Marketing Specialist

Coinscapture; Northern (KY); Hybrid; USD 52,000 - 76,000; Full time

Job summary

6sense is seeking a Digital Marketing Specialist who will drive performance across paid channels, including SEM, display, and social advertising. You will optimize spend to maximize ROI and pipeline impact, working with our internal teams and external partners.

The role requires hands-on campaign management, data-driven decision making, and the ability to translate insights into actionable optimization. You will collaborate with product marketing, demand generation, and agencies to keep our

Responsibilities

• Work with our digital agency on campaign ideation, creative strategy, targeting, segmentation, and budgeting across SEM, display, and social advertising channels.
• Measure and report on performance across metrics that span the full buyer's funnel, from top-of-funnel awareness and engagement through pipeline and revenue impact.
• Translate results into clear, actionable insights for stakeholders.
• Collaborate with cross-functional teams, including product marketing, field marketing, and demand generation, to support their initiatives.
• Bring integrated, cohesive campaigns to life across paid digital channels.
• Apply an account tiering and ABM approach to digital spend and adjust budget based on account value and strategic importance.
• Develop and run structured tests across digital campaigns, including creative, targeting, channels, and bidding strategies.

Job description

Digital Marketing Specialist

Our Mission

6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams, and people reach their full potential.

Our People

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging.

Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.

The Role

As our Digital Marketing Specialist, you will be an experienced individual contributor responsible for driving performance across our paid digital channels, including SEM, display, and social advertising, and ensuring spend is directed where it will have the greatest impact.

This role is fully proficient within digital marketing, uses sound judgment to evaluate performance data and select the right methods for optimization, and creatively solves varied campaign challenges across audiences, channels, and account tiers. You will work independently within established practices while building effective networks with internal partners, our digital agency, and external platform contacts to improve campaign outcomes.

Responsibilities

Agency Collaboration and Campaign Strategy

• Work with our digital agency on campaign ideation, creative strategy, targeting, segmentation, and budgeting across SEM, display, and social advertising channels.
• Use established campaign practices and sound judgment to reach the right accounts and buyers with the right message.

Full-Funnel Performance Measurement

• Measure and report on performance across metrics that span the full buyer's funnel, from top-of-funnel awareness and engagement through pipeline and revenue impact.
• Evaluate identifiable factors and translate results into clear, actionable insights for stakeholders.

Cross-Functional Campaign Integration

• Collaborate with cross-functional teams, including product marketing, field marketing, and demand generation, to support their initiatives.
• Bring integrated, cohesive campaigns to life across paid digital channels.

Tiering and ABM-Aligned Spend

• Apply an account tiering and ABM approach to digital spend.
• Adjust budget, targeting, and prioritization based on account tier so that investment scales with account value and strategic importance.

Experimentation and Optimization

• Develop and run structured tests across digital campaigns, including creative, targeting, channels, and bidding strategies.
• Resolve performance issues in creative ways, improve outcomes, and inform practical recommendations for broader digital strategy.

Market and Channel Trends

• Stay on top of current market trends.
• Identify new and emerging channels, tools, and tactics.
• Bring forward recommendations to keep 6sense's digital program ahead of the curve.

Budget and Resource Management

• Manage budgets across SEM, display, and social channels effectively.
• Ensure spend is allocated to maximize ROI and pipeline contribution.

Performance Measurement

Full-Funnel Digital Performance

• Performance across the full buyer's funnel, from impressions and engagement to pipeline and revenue.
• Clear attribution back to channel and campaign.

Account Tier Efficiency

• Efficiency of spend allocation across account tiers.
• Measured by engagement and pipeline generated relative to investment at each tier.

Experimentation Velocity and Impact

• Number and quality of tests run through the experimentation framework.
• Resulting lift in campaign performance.

Agency and Cross-Functional Execution Quality

• On-time, on-strategy delivery of campaigns developed with the digital agency and cross-functional partners.
• Measurable performance improvement as a result.

Competencies and Behaviors

Digital Channel Proficiency

• Fully proficient in SEM, di...