Full-Funnel Digital Acquisition Leader

Elite International Schools; New York (NY); On-site; USD 85,000 - 120,000; Full time

Job summary

Elite International Schools is seeking a Digital Acquisition Specialist to drive customer acquisition and qualified lead generation through data-driven digital marketing activities.

You will plan, execute, and optimize campaigns across paid search, social, display, email, SEO, and landing pages, collaborating with Marketing, Sales, Content, Design, Web Development, and Analytics teams to improve audiences and conversion paths.

Qualifications

• Bachelor’s degree in a related field.
• Strong understanding of funnels, lead journeys, and attribution.
• Experience managing or supporting campaigns across paid search, social, display, email, SEO, referral, or affiliate channels.
• Ability to analyze metrics including traffic, CTR, CPC, CPM, CPA, CAC, conversion rate, ROAS.
• Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, GA, or similar.
• Evaluate landing pages, forms, CTAs, user journeys, and lead capture.
• Experience with audience segmentation, retargeting, lead scoring, and automation.
• Knowledge of A/B testing, CRO, experimentation, and reporting.
• Proficiency in Excel, Google Sheets, Looker Studio, CRM, and analytics tools.
• Build dashboards, reports, forecasts, and data-driven recommendations.
• Strong communication and collaboration with cross-functional teams.
• Manage multiple campaigns, priorities, budgets, deadlines in a fast-paced environment.
• Certifications in Google Ads, Meta, GA, HubSpot, Salesforce are a plus.

Responsibilities

• Plan, execute, and optimise digital campaigns and conversion journeys.
• Increase traffic, enquiries, registrations, sales opportunities, and revenue.
• Collaborate with Performance Marketing, Sales, Content, Design, Web Development, Product, and Analytics teams to define audiences and improve messaging.
• Monitor traffic quality, lead volume, conversion rates, acquisition cost, and ROI.
• Identify funnel drop-offs, run tests, and recommend improvements to targeting, assets, landing pages, forms, calls to action, and lead-nurturing activity.

Skills

Lead generation

Digital marketing

Campaign optimization

A/B testing

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Google Analytics

Looker Studio

CRM systems

Data-driven decisions

Dashboard reporting

Cross-functional collaboration

Education

Bachelor’s degree in Digital Marketing, Marketing, Business, Analytics, Communications, or a related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Google Analytics

Looker Studio

CRM systems

Excel/Sheets

Job description

Elite International Schools is seeking a Digital Acquisition Specialist to drive customer acquisition and qualified lead generation through data-driven digital marketing activities.

You will plan, execute, and optimize campaigns across paid search, social, display, email, SEO, and landing pages, collaborating with Marketing, Sales, Content, Design, Web Development, and Analytics teams to improve audiences and conversion paths.