Remote Digital Marketing Strategist — Growth & ROI

EducationDynamics, LLC; Lenexa (KS); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401K Plan

Remote work or flexible schedules

Unlimited PTO

Training and growth opportunities

Job summary

EducationDynamics, LLC is seeking a Digital Marketing Strategist to expand your PPC, paid social and retargeting campaigns. You will optimize paid media across channels and collaborate with client teams to drive enrollment growth for partner institutions.

Ideal candidates have 1+ years of PPC/SEM experience, Google/Microsoft Ads certs, strong Excel and MS Office skills, and a data-driven mindset to improve ROI across campaigns.

Qualifications

• Bachelors degree in marketing, communications, analytics or related field.
• 1+ years of PPC/SEM campaign management experience.
• Google Ads or Microsoft Ads certification preferred.
• Proficiency with Excel for trend analysis (pivot, vlookup).
• Strong MS Office skills including Word and PowerPoint.

Responsibilities

• Create, execute and manage digital marketing strategies to drive traffic and conversions on websites and landing pages.
• Test and optimize performance across PPC, paid social, retargeting and display campaigns.
• Collaborate with Account Managers and Digital Media leadership; plan and measure results.
• Analyze data to uncover trends and opportunities to improve ROI.
• Run tests on ad creative, landing pages, new vendors to maximize results.
• Identify opportunities to grow client ROI and present them to clients.
• Manage vendor relationships to optimize budgets and performance.
• Participate in client calls discussing performance and actionable plans.
• Provide cross-channel insights by coordinating across teams.

Skills

PPC / SEM

Paid search

Paid social

Display advertising

Excel pivot tables

MS Office

Data-driven decisions

Education

Bachelors Degree in Marketing / Analytics

Tools

Google Ads

Microsoft Ads

Marin

DoubleClick Search

Kenshoo/Skai

Job description

EducationDynamics, LLC is seeking a Digital Marketing Strategist to expand your PPC, paid social and retargeting campaigns. You will optimize paid media across channels and collaborate with client teams to drive enrollment growth for partner institutions.

Ideal candidates have 1+ years of PPC/SEM experience, Google/Microsoft Ads certs, strong Excel and MS Office skills, and a data-driven mindset to improve ROI across campaigns.