Manager, Campaign Planning

Refinitiv; Ann Arbor, Northern (MI, KY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid Work Model

Flexible vacation

Mental Health Days off

Tuition reimbursement

Employee Stock Purchase Plan

Job summary

Refinitiv is seeking a strategic Campaign Planning Manager to lead full-funnel, omni-channel campaigns for tax products. You will own strategy, activation, and optimization across paid digital, paid social, email, events, and sponsorships in collaboration with content/product marketing and demand-gen teams.

You will manage budgets, define KPIs, and drive pipeline growth while coordinating with multiple internal partners to ensure on-time, on-budget delivery.

Qualifications

• 6+ years in integrated marketing, campaign strategy, or demand generation.
• Experience planning and executing full-funnel omni-channel campaigns.
• Translate priorities and audience insights into actionable plans.
• Strong project management and stakeholder management skills.
• Analytical mindset with data-driven decision making.
• Experience with modern marketing tech stacks and demand gen platforms.

Responsibilities

• Own annual and quarterly campaign strategies aligned to acquisition, upsell, and cross-sell.
• Translate priorities into integrated campaign plans with objectives, channels, budget, and KPIs.
• Lead campaign brief development and activate with stakeholders.
• Design and deploy full-funnel campaigns across paid, email, and events; manage media plans.
• Coordinate cross-functional workstreams and ensure on-time delivery.
• Define success metrics, monitor budgets, and report on ROI with optimization ideas.

Skills

Integrated marketing

Campaign strategy

Demand generation

Strategic thinking

Project management

Stakeholder management

Analytical mindset

Marketing tech stacks

Education

Bachelor's degree in marketing, business, or related field

Tools

Workfront

Anaplan

Salesforce

Tableau

Eloqua

Job description

Manager, Campaign Planning page is loaded## Manager, Campaign Planningremote type: Hybridlocations: United States of America, Eagan, Minnesota: United States of America, Frisco, Texas: United States of America, Ann Arbor, Michigantime type: Full timeposted on: Posted Todaytime left to apply: End Date: October 30, 2026 (30+ days left to apply)job requisition id: JREQ202997# Job DescriptionThomson Reuters is seeking a strategic, execution-focused Campaign Planning Manager to join the Tax, Audit, and Accounting marketing team. In this role, you will own the strategy and deployment of full-funnel, omni-channel marketing campaigns for specific tax products - driving awareness, engagement, pipeline, and revenue growth across acquisition, upsell, and cross-sell motions.You will serve as the primary campaign architect for your products, orchestrating integrated programs that span paid digital, paid social, email, nurture, events, sponsorships, BDR enablement, and digital journey touchpoints, in close partnership with content marketing, product marketing, demand generation, field marketing, and other internal teams.# Key Responsibilities**Strategy & Planning*** Own annual and quarterly campaign strategies for assigned products, aligned to acquisition, upsell, and cross-sell goals.* Translate go-to-market priorities and customer/persona insights into integrated campaign plans - objectives, messaging, channel mix, budget, and KPIs.* Lead campaign brief development, aligning content marketing, product marketing, and other stakeholders before activation.* Balance long-term strategy with agility to respond to market opportunities and business priorities.**Execution*** Design and deploy full-funnel campaigns across paid digital, paid social, organic search, email/nurture, and BDR programs, partnering with enterprise digital on digital journey touchpoints.* Build and execute media channel and sponsorship plans that reach target customers at the right frequency and cadence to hit campaign objectives.* Partner on digital customer journey mapping to ensure seamless experiences across touchpoints.**Cross-Functional Project Management*** Serve as primary campaign project manager, coordinating workstreams across teams for on-time, on-budget, on-quality delivery.* Manage intake of briefs, assets, and deliverables; proactively identify and resolve bottlenecks, and drive continuous improvement in how campaigns move through the pipeline.* Lead regular status reviews with stakeholders, maintaining visibility into timelines, budgets, and deliverables.**Performance & Budget*** Define success metrics and reporting frameworks with the analytics team; report on full-funnel performance (impression to closed sale) through the lenses of campaign, asset, and channel performance, with actionable optimization recommendations.* Own budget allocation and spend across assigned campaigns - tracked, reconciled against plan, and optimized for ROI.* Conduct post-campaign analysis, apply learnings to future planning, and continually test and iterate to scale what works.* Stay current on emerging marketing trends and technologies, incorporating relevant innovations into campaign strategy.# Accountability* Full-funnel pipeline and revenue contribution against acquisition, upsell, and cross-sell targets* On-time, on-budget delivery of campaigns and deliverables* Consistency and quality of campaign experience across all channels and touchpoints# Experience & SkillsRequired Qualifications* Bachelor's degree in marketing, business, or a related field (or equivalent experience)* 6+ years in integrated marketing, campaign strategy, or demand generation, with a track record of owning complex, multi-channel programs* Demonstrated experience planning and executing high performing full-funnel omni-channel campaigns as part of an integrated strategy* Strong strategic thinking - able to translate business priorities and audience insights into clear, actionable plans* Excellent project management skills across multiple simultaneous programs in a matrixed organization* Outstanding communication and stakeholder management across all levels of the organization* Strong analytical mindset, using performance data to optimize campaigns and report on pipeline/growth contribution* Experience with modern marketing tech stacks and demand gen platforms (e.g., Workfront, Anaplan, Salesforce, Tableau, Eloqua)Preferred Qualifications.* Experience in tax and accounting industry is a plus.#LI-TV1* **Hybrid Work Model:** We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.* **Flexibility & Work-Life Balance:** Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.* **Career Development and Growth:** By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.* **Industry Competitive Benefits:** We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.* **Culture:** Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.* **Social Impact:** Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.* **Making a Real-World Impact:** We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position.