Frontier AI Growth Marketing Lead

EPAM Systems Inc; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

EPAM Systems Inc. is hiring the first dedicated Frontier AI marketing lead in the San Francisco Bay Area or New York City area to shape our AI marketing motion and demand-generation strategy. You will own positioning, create sales materials, and drive our presence at key conferences like NeurIPS and ICLR.

You will translate technical concepts for researchers and technical buyers, partnering with sales and engineering to build pipeline and account-based messaging across global markets.

Qualifications

• Five or more years of experience in B2B marketing within AI, machine learning, developer infrastructure or another highly technical market.
• Location in the San Francisco Bay Area with the ability to operate effectively across a global organization.
• Track record of translating highly technical capabilities into compelling narratives and market-facing content for sophisticated audiences.
• Experience designing and executing field marketing programs, customer events or account-based activations.
• Understanding of the generative AI and foundation model ecosystem, including major labs and research themes.
• Clear communication skills with strong editorial judgment to create content appropriate for technical audiences.
• History of partnering closely with sales and technical teams to support pipeline generation and strategic pursuits.

Responsibilities

• Own positioning and messaging for EPAM's Frontier AI business and its portfolio of model training, evaluation and post-training services.
• Develop high-quality sales materials — including pitch decks, customer narratives and technical one-pagers — that resonate with AI researchers and technical program leaders.
• Build EPAM's presence within the AI research ecosystem by identifying partnerships and leading our participation at major industry conferences
• Create targeted, high-value field marketing activations around priority accounts and research communities to deepen strategic relationships and support active opportunities
• Establish an external voice and content strategy that helps EPAM technical leaders build authentic presence through social media and industry forums
• Maintain a strong understanding of the competitive market by tracking changes in frontier model research priorities to inform offering development and investment
• Partner with sales and technical subject matter experts to support pipeline generation and develop account-specific messaging for named campaigns

Job description

EPAM Systems Inc. is hiring the first dedicated Frontier AI marketing lead in the San Francisco Bay Area or New York City area to shape our AI marketing motion and demand-generation strategy. You will own positioning, create sales materials, and drive our presence at key conferences like NeurIPS and ICLR.

You will translate technical concepts for researchers and technical buyers, partnering with sales and engineering to build pipeline and account-based messaging across global markets.