Frontier AI Marketing Lead — Growth & Partnerships

EPAM Systems Inc; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

EPAM Systems in the San Francisco Bay Area or New York City seeks a Frontier AI marketing lead to shape our AI offerings. You will own positioning for Frontier AI's portfolio and create sales materials for researchers and technical program leaders.

As the first dedicated marketing hire, you will build EPAM's market presence with global reach, develop demand-generation and field activation programs, and guide content strategy for conferences like NeurIPS and ICLR, translating technical concepts

Qualifications

• Five or more years of experience in B2B marketing within AI or similar technical markets.
• Based in SF Bay Area or NYC with ability to operate globally.
• Proven ability to translate highly technical concepts into compelling narratives for technical audiences.
• Experience designing and executing field marketing programs and customer events.
• Understanding of the frontier AI and foundation model ecosystem, including major labs and research themes.
• Strong editorial judgment to create content for technical audiences.
• History of partnering with sales and technical teams to support pipeline generation.

Responsibilities

• Own positioning and messaging for EPAM's Frontier AI business and its portfolio of model training, evaluation and post-training services
• Develop high-quality sales materials — including pitch decks, customer narratives and technical one-pagers — that resonate with AI researchers and technical program leaders
• Build EPAM's presence within the AI research ecosystem by identifying partnerships and leading participation at major industry conferences
• Create targeted, high-value field marketing activations around priority accounts and research communities to deepen strategic relationships and support active opportunities
• Establish an external voice and content strategy that helps EPAM technical leaders build authentic presence through social media and industry forums
• Maintain an understanding of the competitive market by tracking changes in frontier model research priorities to inform offering development and investment
• Partner with sales and technical subject matter experts to support pipeline generation and develop account-specific messaging for named campaigns

Skills

B2B marketing

AI marketing

Content strategy

Partnership development

Field marketing

Account-based marketing

Conference marketing

Job description

EPAM Systems in the San Francisco Bay Area or New York City seeks a Frontier AI marketing lead to shape our AI offerings. You will own positioning for Frontier AI's portfolio and create sales materials for researchers and technical program leaders.

As the first dedicated marketing hire, you will build EPAM's market presence with global reach, develop demand-generation and field activation programs, and guide content strategy for conferences like NeurIPS and ICLR, translating technical concepts