Frontier AI Marketing Lead

EPAM Systems Inc; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

EPAM Systems Inc. is hiring the first dedicated Frontier AI marketing lead in the San Francisco Bay Area or New York City area to shape our AI marketing motion and demand-generation strategy. You will own positioning, create sales materials, and drive our presence at key conferences like NeurIPS and ICLR.

You will translate technical concepts for researchers and technical buyers, partnering with sales and engineering to build pipeline and account-based messaging across global markets.

Qualifications

• Five or more years of experience in B2B marketing within AI, machine learning, developer infrastructure or another highly technical market.
• Location in the San Francisco Bay Area with the ability to operate effectively across a global organization.
• Track record of translating highly technical capabilities into compelling narratives and market-facing content for sophisticated audiences.
• Experience designing and executing field marketing programs, customer events or account-based activations.
• Understanding of the generative AI and foundation model ecosystem, including major labs and research themes.
• Clear communication skills with strong editorial judgment to create content appropriate for technical audiences.
• History of partnering closely with sales and technical teams to support pipeline generation and strategic pursuits.

Responsibilities

• Own positioning and messaging for EPAM's Frontier AI business and its portfolio of model training, evaluation and post-training services.
• Develop high-quality sales materials — including pitch decks, customer narratives and technical one-pagers — that resonate with AI researchers and technical program leaders.
• Build EPAM's presence within the AI research ecosystem by identifying partnerships and leading our participation at major industry conferences
• Create targeted, high-value field marketing activations around priority accounts and research communities to deepen strategic relationships and support active opportunities
• Establish an external voice and content strategy that helps EPAM technical leaders build authentic presence through social media and industry forums
• Maintain a strong understanding of the competitive market by tracking changes in frontier model research priorities to inform offering development and investment
• Partner with sales and technical subject matter experts to support pipeline generation and develop account-specific messaging for named campaigns

Skills

B2B Marketing

AI Marketing

Field Marketing

Content Strategy

Partnerships

ABM

Job description

Based in the San Francisco Bay or New York City area, you will shape the future of AI at EPAM by leading our Frontier AI marketing strategy. As the first dedicated marketing hire for this business, you will establish our market presence and demand-generation strategy with leading AI labs and organizations developing advanced foundation models. You will operate across product marketing, field marketing, ecosystem development, content and executive communications to define how EPAM Systems presents its capabilities.

This zero-to-one role requires an entrepreneurial mindset to build a new marketing motion from the ground up. Harnessing our engineering talent, enterprise experience and global reach, you will create a differentiated story. A major focus will be determining how we show up across the ecosystem at key research conferences like NeurIPS and ICLR, translating technical concepts into credible content for researchers and technical buyers.

Responsibilities

• Own positioning and messaging for EPAM's Frontier AI business and its portfolio of model training, evaluation and post-training services
• Develop high-quality sales materials — including pitch decks, customer narratives and technical one-pagers — that resonate with AI researchers and technical program leaders
• Build EPAM's presence within the AI research ecosystem by identifying partnerships and leading our participation at major industry conferences
• Create targeted, high-value field marketing activations around priority accounts and research communities to deepen strategic relationships and support active opportunities
• Establish an external voice and content strategy that helps EPAM technical leaders build authentic presence through social media and industry forums
• Maintain a strong understanding of the competitive market by tracking changes in frontier model research priorities to inform offering development and investment
• Partner with sales and technical subject matter experts to support pipeline generation and develop account-specific messaging for named campaigns

Requirements

• Five or more years of experience in B2B marketing within AI, machine learning, developer infrastructure or another highly technical market
• Location in the San Francisco Bay Area with the ability to operate effectively across a global organization
• Track record of translating highly technical capabilities into compelling narratives and market-facing content for sophisticated audiences
• Experience designing and executing field marketing programs, customer events or account-based activations
• Understanding of the generative AI and foundation model ecosystem, including major labs and research themes
• Clear communication skills with strong editorial judgment to create content appropriate for technical audiences
• History of partnering closely with sales and technical teams to support pipeline generation and strategic pursuits