Freelance Google Analytics (GA4) Consultant

The Apex Agency; United States; On-site; USD 90,000 - 172,000; Part time

Job summary

The Apex Agency is seeking a Freelance Google Analytics (GA4) Consultant to optimize analytics and reporting for a large, content-driven website migrating from UA to GA4. You’ll audit, configure, and extend GA4 to deliver actionable insights while working independently.

This role emphasizes strategic recommendations over simple requests, with hands-on work in GA4, BigQuery, and Looker Studio. You’ll help define KPIs, build dashboards, and provide ongoing guidance on evolving analytics needs for

Qualifications

• Deep GA4 configuration, implementation and reporting experience.
• Proficiency with BigQuery for GA4 data exports and custom queries.
• Experience building dashboards in Looker Studio / Data Studio.
• Ability to translate business questions into meaningful analytics and KPIs.
• Experience with large, content-heavy websites is highly preferred.

Responsibilities

• Audit current GA4 implementation to identify gaps in configuration, tracking and reporting.
• Recreate or replace UA workflows and audiences in GA4 as needed.
• Develop reports and dashboards to improve visibility into user behavior and KPIs.
• Define and validate meaningful KPIs for a content-driven site.
• Document and communicate recommendations clearly to the team.
• Occasional on-call support to troubleshoot GA4 reporting and implement new events/audiences.

Skills

GA4 configuration

Analytics reporting

BigQuery

Data Studio / Looker Studio

Audience segmentation

KPIs & reporting

Technical explanation

Independent work

Content-heavy site experience

Tools

GA4

BigQuery

Looker Studio / Data Studio

Job description

Freelance Google Analytics (GA4) Consultant

Apex - We design world-class marketing, training and event solutions for some of the most admired and respected brands in the world, including Lexus, McLaren, Acura, Honda, BMW, Toyota, Volvo, Polestar, Mercedes-Benz, Robinson Helicopter and The Quail among others.

Check out some of our recent work at www.theapexagency.com.

At Apex, we push boundaries and achieve extraordinary results. We’re looking for smart, creative, highly motivated people who want to make a meaningful impact.

We’re looking for an experienced Freelance GA4 Analyst / Consultant to help optimize the analytics and reporting setup for a large, content-heavy website following its migration from Universal Analytics (UA) to Google Analytics 4 (GA4).

You’re a great fit if this sounds like you …

• Have deep expertise in Google Analytics 4 (GA4) configuration, implementation, and reporting
• Are highly proficient with BigQuery, including GA4 data exports and custom querying
• Have experience developing dashboards and reports in Data Studio (formerly Google Looker Studio)
• Understand audience segmentation, custom events, and event tracking within GA4
• Can identify gaps between legacy Universal Analytics reporting and current GA4 capabilities
• Know how to translate business questions into meaningful analytics, KPIs, and reporting
• Can clearly explain technical concepts, recommendations, and tradeoffs of different GA4 configurations in plain language
• Are comfortable working independently and providing strategic recommendations rather than simply executing requests
• Have experience working with large, content-heavy websites (strongly preferred)

Here’s a glimpse of what you’ll do...

• Audit the current GA4 implementation and identify configuration, tracking, and reporting gaps
• Review workflows and reporting capabilities previously available through Universal Analytics and determine the best way to recreate or replace them in GA4
• Improve visibility into specific user behaviors, such as clicks on individual URLs, with supporting reports and visualizations
• Recreate or develop alternatives for legacy UA audience segments within GA4
• Evaluate the current event and audience structure and recommend improvements where needed
• Recommend meaningful KPIs for a large, content-driven website
• Advise on how GA4 should be structured to effectively measure and report against those KPIs
• Clearly document and communicate recommendations to our team

Following the initial audit and optimization work, we’d like this consultant to be available on an as-needed/on-call basis to:

• Troubleshoot GA4 reporting or tracking issues
• Create or modify reports and dashboards
• Implement or advise on new events, audiences, and KPIs
• Answer analytics questions and help our team determine the best way to measure new initiatives
• Provide ongoing guidance as GA4 and our reporting needs evolve