Google Analytics4

Trimus Hr Solutions; United States; À distance; USD 90 000 - 140 000; Plein temps

Résumé du poste

Trimus Hr Solutions is seeking a senior analytics professional to own GA4/UA implementation, migration, and reporting across websites, apps, and digital assets.

You will build dashboards in Looker Studio, monitor KPIs, conduct A/B tests, and collaborate with SEO/SEM and product teams while ensuring GDPR/CCPA compliance.

The ideal candidate has 6–8 years in analytics or performance marketing, strong communication, and GA4 migration experience.

Qualifications

• Bachelor's or master's in Marketing, Business, IT or related field.
• GA4 and UA implementation, migration, and reporting experience.
• Strong knowledge of GTM, Looker Studio, and attribution models.
• Experience building dashboards and conversion tracking.

Responsabilités

• Set up and manage GA4/UA tracking across websites, apps, and assets.
• Monitor traffic, user behavior, and conversions; build dashboards.
• Analyze KPIs and identify optimization opportunities; run A/B tests with GA4.
• Collaborate with SEO/SEM and product/tech teams; present insights.
• Ensure GDPR/CCPA compliance and maintain tracking documentation.

Connaissances

GA4/UA setup

Google Tag Manager

Looker Studio

Attribution models

Data analysis

Dashboards

Formation

Bachelor's/Master's in Marketing, Business, IT

Outils

GA4/UA implementation

Google Tag Manager

Looker Studio

Google Ads

Description du poste

* Role & responsibilities

Key Responsibilities

• Analytics Setup & Management
  • Implement, configure, and maintain GA4 and UA tracking codes across websites, apps, and digital assets.
  • Ensure accurate event tracking, conversions, and custom dimensions/metrics.
  • Migrate existing UA properties to GA4 and validate data consistency.
• Data Collection & Reporting
  • Monitor traffic sources, user behavior, and conversion funnels.
  • Build dashboards and automated reports in GA4, UA, and Google Data Studio/Looker Studio.
  • Provide actionable insights to improve ROI on digital campaigns.
• Performance Analysis
  • Track KPIs such as CTR, bounce rate, session duration, and conversion rate.
  • Identify trends, anomalies, and optimization opportunities.
  • Conduct A/B testing and measure impact using GA4 event-based tracking.
• Cross-Functional Collaboration
  • Work closely with SEO, SEM, and social media teams to align analytics with campaign goals.
  • Support product and tech teams in tagging requirements and troubleshooting.
  • Present insights to stakeholders in clear, business-friendly language.
• Compliance & Best Practices
  • Ensure data privacy compliance (GDPR, CCPA) in analytics setup.
  • Stay updated on Google Analytics updates, attribution models, and reporting methodologies.
  • Maintain documentation of tracking frameworks and reporting processes.

Preferred candidate profile

• Educational Background
  • Bachelors/Masters degree in Marketing, Business, IT, or related field.
  • Certifications in Google Analytics (GA4, UA), Google Tag Manager, or Google Ads preferred.
• Technical Expertise
  • Hands-on experience with GA4 and UA implementation, migration, and reporting.
  • Strong knowledge of Google Tag Manager, Looker Studio, and attribution models.
  • Familiarity with SEO/SEM tools and digital campaign tracking.
• Analytical Skills
  • Ability to interpret complex datasets and translate them into actionable insights.
  • Proficiency in building dashboards, custom reports, and conversion tracking.
  • Strong problem-solving and troubleshooting skills for analytics issues.
• Soft Skills
  • Excellent communication and presentation skills to convey insights to non-technical stakeholders.
  • Detail-oriented with a proactive approach to data accuracy and compliance.
  • Collaborative mindset to work across marketing, product, and tech teams.
• Experience Level
  • Upto 8 years of experience in GA4+UA or performance marketing roles.
  • Prior experience in GA4 migration projects is a strong plus.

Immediate Joiner are highly Preferred