GA4 Analytics Contractor — Flexible 20h/Week

POP Inc.; Washington; On-site; USD 55,000 - 96,000; Full time

Job summary

POP Inc. is seeking a GA4 Web Analytics Contractor to support Marketing Intelligence with a strong focus on web analytics using GA4. This role emphasizes data analytics over tagging and will be 15–20 hours per week, starting late October 2026.

You will extract data via GA4’s native interface, produce quarterly and ad hoc reports, analyze QoQ and YoY trends, evaluate traffic attribution, and translate insights for stakeholders without building data streams.

Qualifications

• 2+ years of GA4 experience with an event-based measurement model.
• Comfortable extracting data using GA4 native interface (no data stream integrations).
• Experience designing and debugging data layers and GA4 explorations.

Responsibilities

• Design GA4 measurement plans using events, parameters, and user properties.
• Implement and manage GA4 via GTM, including custom events and cross-domain tracking.
• Perform ad hoc analyses and create quarterly reports across multiple accounts via GA4 interface.
• Define, implement, and validate structured data layers (e.g., ecommerce/content interactions).
• Configure GA4 custom definitions and build actionable analyses using Explorations.

Skills

GA4 expertise

Data analysis

QA process

Stakeholder communication

Education

Marketing Analytics Certification

Tools

GTM

GA4

Job description

POP Inc. is seeking a GA4 Web Analytics Contractor to support Marketing Intelligence with a strong focus on web analytics using GA4. This role emphasizes data analytics over tagging and will be 15–20 hours per week, starting late October 2026.

You will extract data via GA4’s native interface, produce quarterly and ad hoc reports, analyze QoQ and YoY trends, evaluate traffic attribution, and translate insights for stakeholders without building data streams.