Freelance Copywriter, B2B

Movers Shakers; Los Angeles, New York (CA, NY); On-site; USD 69,000 - 138,000; Full time

Job summary

Movers Shakers is seeking a Freelance Copywriter with B2B experience to support our social-first creative projects. You’ll translate complex business offerings into clear, engaging copy for LinkedIn, Instagram, TikTok, and emerging platforms, collaborating with art directors, strategists, and content creators.

You thrive in fast-paced environments, deliver concepts and copy on tight timelines, and can adapt voice across brands while keeping accuracy and tone.

Qualifications

• 3–5 years of copywriting experience at creative advertising agencies.
• Demonstrated experience creating content and campaigns for B2B brands, with relevant work in your portfolio.
• A strong portfolio showcasing writing across social and digital channels.
• Experience translating complex products, services, or technical subjects into accessible copy.

Responsibilities

• Ideate, concept, and write thumb-stopping content for B2B clients across organic channels, campaigns, video, and more.
• Translate complex offerings and audience insights into clear, engaging copy that builds brand awareness.
• Develop headlines, captions, scripts, and presentation materials.
• Create and adapt brand voice for always-on social content and campaign projects.
• Find fresh ways for B2B brands to engage on LinkedIn, Instagram, TikTok, and emerging platforms.
• Partner with art directors to ensure messaging and visuals align cohesively.
• Collaborate with creators, editors, and production partners to carry the story through execution.
• Present creative ideas to internal teams and clients, linking work to brief and audience.
• Deliver projects from concept to final execution within agreed timelines.

Skills

B2B copywriting

Social media campaigns

Concept development

Creative writing craft

Portfolio presentation

Job description

We’re looking for self-starters, makers, doers, and creative visionaries to dream up disruptive and groundbreaking marketing.

We’re seeking a Freelance Copywriter with B2B experience to support our team on social-first creative projects. The ideal candidate is obsessed with culture, language, and insights, with a passion for making B2B brands stand out on social. You know that business audiences are people first, and you’re excited to turn complex products, services, and industry conversations into creative that’s engaging, unexpected, and easy to understand.

This person has experience developing concepts and writing copy for B2B brands at a creative agency. You’ll partner with art directors, strategists, and content creators to bring ideas to life across organic brand channels, social campaigns, video, and more. You bring strong writing craft, a fresh perspective, and the ability to jump into a brief, collaborate with an established team, and deliver great work at the speed of social.

RESPONSIBILITIES

• Ideate, concept, and write thumb‑stopping content and campaigns for B2B clients, working alongside your creative, strategy, and account teams.
• Translate complex business offerings and audience insights into clear, compelling ideas and copy that build brand awareness and spark engagement.
• Develop headlines, captions, scripts, and presentation materials that bring creative ideas to life.
• Create and adapt brand voice for always‑on social content and campaign projects, balancing consistency with opportunities to push the creative.
• Find fresh ways for B2B brands to show up on LinkedIn, Instagram, TikTok, and emerging platforms through relevant storytelling and platform‑native creative.
• Partner with art directors to ensure messaging and visuals work together to deliver a strong, cohesive idea.
• Collaborate with creators, editors, and production partners to carry the intended story, tone, and messaging through execution.
• Present creative ideas to internal teams and clients, explaining how the work connects to the brief, audience, and platform.
• Deliver assigned projects from concept through final execution, incorporating feedback and maintaining craft within agreed timelines.

QUALIFICATIONS

• 3–5 years of copywriting experience at creative advertising agencies.
• Demonstrated experience creating content and campaigns for B2B brands, with relevant work in your portfolio.
• A strong portfolio showcasing conceptual thinking, brand voice, and writing across social and digital channels.
• Experience translating complex products, services, or technical subjects into accessible, engaging copy.
• Strong writing fundamentals, including clarity, tone, structure, grammar, and attention to detail, with an ability to write concise headlines and compelling video scripts.
• Understanding of social storytelling formats and how copy should adapt across LinkedIn, Instagram, and TikTok.
• Ability to write in distinct brand voices and balance creativity with accuracy when communicating business offerings and product claims.
• Experience taking projects from concept through delivery and collaborating with art directors, strategists, and production teams.
• Confidence presenting creative decisions and responding thoughtfully to feedback.
• Ability to get up to speed quickly, work independently, and manage deliverables within agreed project timelines.
• Availability for a freelance engagement; please share your earliest start date and weekly availability.

We look forward to hearing from you!

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Movers+Shakers’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.