Freelance B2B Copywriter

Movers Shakers; United States; Remote; USD 55,000 - 96,000; Part time

Job summary

Movers Shakers is seeking a freelance Copywriter with a B2B focus to support our social-first creative projects. You’ll turn complex products and industry conversations into engaging, accessible copy that resonates on LinkedIn, Instagram, TikTok, and emerging platforms.

You’ll partner with art directors, strategists, and content creators to develop concepts, write copy, and deliver thumb-stopping ideas at the speed of social. Freelance availability and start date requested.

Qualifications

• 3–5 years of copywriting experience at creative advertising agencies.
• Experience creating content and campaigns for B2B brands with a strong portfolio.
• Strong portfolio showing brand voice across social and digital channels.
• Ability to translate complex products into accessible copy.
• Proven ability to write concise headlines and video scripts.
• Understanding of social storytelling formats for LinkedIn, Instagram, TikTok.
• Experience collaborating with art directors, strategists, and production teams.
• Ability to present ideas and respond to feedback.
• Freelance availability with start date and weekly availability.

Responsibilities

• Ideate, concept, and write thumb-stopping content for B2B clients with cross-team collaboration.
• Translate complex business offerings into clear, engaging copy.
• Develop headlines, captions, scripts, and presentation materials.
• Create and adapt brand voice for always-on social content.
• Find fresh ways for B2B brands on LinkedIn, Instagram, TikTok.
• Collaborate with art directors to ensure messaging and visuals align.
• Work with creators, editors, and production partners to carry story through execution.
• Present ideas to internal teams and clients, linking to brief and platform.
• Deliver projects from concept to final execution within timelines.

Skills

Copywriting

B2B advertising

Portfolio

Brand voice

Social storytelling

Presentation skills

Independent work

Freelance readiness

Job description

THE ROLE

We’re looking for self-starters, makers, doers, and creative visionaries to dream up disruptive and groundbreaking marketing.

We’re seeking a Freelance Copywriter with B2B experience to support our team on social-first creative projects. The ideal candidate is obsessed with culture, language, and insights, with a passion for making B2B brands stand out on social. You know that business audiences are people first, and you’re excited to turn complex products, services, and industry conversations into creative that’s engaging, unexpected, and easy to understand.

This person has experience developing concepts and writing copy for B2B brands at a creative agency. You’ll partner with art directors, strategists, and content creators to bring ideas to life across organic brand channels, social campaigns, video, and more. You bring strong writing craft, a fresh perspective, and the ability to jump into a brief, collaborate with an established team, and deliver great work at the speed of social.

RESPONSIBILITIES

• Ideate, concept, and write thumb-stopping content and campaigns for B2B clients, working alongside your creative, strategy, and account teams.
• Translate complex business offerings and audience insights into clear, compelling ideas and copy that build brand awareness and spark engagement.
• Develop headlines, captions, scripts, and presentation materials that bring creative ideas to life.
• Create and adapt brand voice for always-on social content and campaign projects, balancing consistency with opportunities to push the creative.
• Find fresh ways for B2B brands to show up on LinkedIn, Instagram, TikTok, and emerging platforms through relevant storytelling and platform-native creative.
• Partner with art directors to ensure messaging and visuals work together to deliver a strong, cohesive idea.
• Collaborate with creators, editors, and production partners to carry the intended story, tone, and messaging through execution.
• Present creative ideas to internal teams and clients, explaining how the work connects to the brief, audience, and platform.
• Deliver assigned projects from concept through final execution, incorporating feedback and maintaining craft within agreed timelines.

QUALIFICATIONS

• 3–5 years of copywriting experience at creative advertising agencies.
• Demonstrated experience creating content and campaigns for B2B brands, with relevant work in your portfolio.
• A strong portfolio showcasing conceptual thinking, brand voice, and writing across social and digital channels.
• Experience translating complex products, services, or technical subjects into accessible, engaging copy.
• Strong writing fundamentals, including clarity, tone, structure, grammar, and attention to detail, with an ability to write concise headlines and compelling video scripts.
• Understanding of social storytelling formats and how copy should adapt across LinkedIn, Instagram, and TikTok.
• Ability to write in distinct brand voices and balance creativity with accuracy when communicating business offerings and product claims.
• Experience taking projects from concept through delivery and collaborating with art directors, strategists, and production teams.
• Confidence presenting creative decisions and responding thoughtfully to feedback.
• Ability to get up to speed quickly, work independently, and manage deliverables within agreed project timelines.
• Availability for a freelance engagement; please share your earliest start date and weekly availability.
• Spread Joy!

We look forward to hearing from you!