Freelance B2B Paid Media Specialist

Socket.dev; Boston (MA); On-site; USD 69,000 - 110,000; Full time

Job summary

Socket.dev is seeking an experienced Senior B2B Paid Media Specialist to lead paid social and display strategy for a B2B technology company. This hands-on role requires working directly within advertising platforms, continuously optimizing campaigns, and delivering strategic recommendations to the Demand Generation team.

The position involves 10-20 hours per week with potential for a 12-month engagement. You will manage campaigns across LinkedIn, Meta, Reddit, and programmatic channels, monitor

Qualifications

• Experience in B2B SaaS or B2B tech paid media.
• Hands-on capabilities with LinkedIn Ads and Meta Ads.
• Strong understanding of full-funnel demand generation and measurement.

Responsibilities

• Manage and optimise campaigns across LinkedIn, Meta, and Reddit.
• Oversee paid display and ABM activity on 6sense and StackAdapt.
• Monitor budgets, pacing, bids, and performance; provide reporting.
• Collaborate with internal teams to align paid media with pipeline goals.

Skills

B2B Paid Media

Campaign optimization

Budget management

Analytics

Communication

Tools

LinkedIn Ads

Meta Ads

Reddit Ads

6sense

StackAdapt

Job description

We're looking for an experiencedSenior B2B Paid Media Specialistto support the paid social and display strategy and execution for an established B2B technology company. This is ahands-on rolefor someone who can work directly within advertising platforms, continuously optimise campaign performance, and bring strategic recommendations to the wider Demand Generation team.

Engagement Details

• Freelance / contract
• 10-20 hours per week
• Potential 12-month engagement

Responsibilities

• Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit.
• Manage paid display and ABM activity across platforms such as 6sense and StackAdapt.
• Monitor budgets, pacing, bids and campaign performance.
• Build campaigns using creative and copy supplied by internal teams.
• Identify testing and optimisation opportunities to improve performance.
• Support conversion tracking, measurement and reporting.
• Provide strategic recommendations while remaining actively hands-on in campaign execution.
• Explore opportunities across programmatic display, CTV and podcast advertising.
• Partner with the Demand Generation team to align paid media with pipeline objectives.

Requirements

• Strong B2B SaaS or B2B technology paid media experience.
• Hands-on expertise with LinkedIn Ads and Meta Ads.
• Strong understanding of B2B demand generation and full-funnel marketing.
• Experience managing and optimising meaningful paid media budgets.
• Strong analytical, optimisation, and communication skills.
• Experience with Reddit, 6sense, StackAdapt, programmatic, CTV or podcast advertising is highly desirable.