Franchisee Communications Lead: Strategy & Engagement

Restaurant Brands International; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Global benefits

Paid parental leave

Telemedicine & wellness

Job summary

Restaurant Brands International seeks an experienced operations communications professional to solve communications problems, test new ideas, and drive impact with strong writing and editing skills in a fast-paced environment.

The role translates business priorities to Popeyes franchisees and restaurants, shaping communications strategy while leading content creation, channel management, event execution, and crisis response. Collaboration with senior leadership across RBI is required.

Qualifications

• Bachelor’s degree in communications or related field/experience.
• 6–8 years of professional experience in field, corporate, or franchise communications within restaurant/retail/hospitality.
• Experience supporting or leading issues/crisis communications is preferred.
• Proven ability to craft and communicate a compelling message with writing samples.
• High attention to detail and a collaborative team player with strong interpersonal skills.

Responsibilities

• Build relationships cross-functionally to translate business priorities to leadership for restaurant messaging.
• Develop and refine an insights-driven franchisee/restaurant communications strategy from research to channel execution and reporting.
• Support content strategy and ensure consistency with brand messaging across channels.
• Edit and tailor content for target audiences; manage end-to-end workflow from idea to execution to analysis.
• Lead reporting on content performance and advise on engagement strategies across restaurants.
• Support event planning/execution for Franchise Convention and regional meetings.

Skills

Writing

Editing

Stakeholder management

Crisis communications

Content strategy

Education

Bachelor's degree in communications

Tools

Communication platforms

Job description

Restaurant Brands International seeks an experienced operations communications professional to solve communications problems, test new ideas, and drive impact with strong writing and editing skills in a fast-paced environment.

The role translates business priorities to Popeyes franchisees and restaurants, shaping communications strategy while leading content creation, channel management, event execution, and crisis response. Collaboration with senior leadership across RBI is required.