Manager, Franchisee Communications, PLK, US&C

3313 Restaurant Brands International US Services LLC; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Parental leave

Free telemedicine

Mental wellness support

Job summary

Restaurant Brands International is seeking a seasoned operations communications professional to translate business priorities to Popeyes franchisees and restaurants, shaping franchisee and restaurant communications strategy while leading content, channels, events, crisis response, and data analysis.

You will partner with senior leadership across the business, manage high‑volume workloads, and thrive in a fast‑paced environment in Florida.

Qualifications

• Bachelor’s degree in communications or related field with 6–8 years of experience.
• Experience in restaurant, retail, or hospitality communications preferred.
• Proven ability to craft and communicate a compelling message with writing samples.

Responsibilities

• Develop and refine franchisee and restaurant communications strategy across channels.
• Create content end‑to‑end from idea to approval to execution to analysis.
• Lead reporting on content performance and adjust plans to drive engagement.
• Support event planning and execution for Franchise Convention and regional meetings.
• Manage crisis/issue communications and cross‑functional collaboration.
• Partner with senior leadership to align communications with brand strategy.

Skills

Content strategy

Writing & editing

Cross-functional collaboration

Crisis communications

Event planning

Data & metrics analysis

Franchisee communications

Education

Bachelor’s degree in communications

Job description

Job Summary

We are looking for a seasoned operations communications professional who is passionate about solving communications problems and testing new ideas with excellent writing and editing chops, attention to detail, and the ability to work in a fast‑paced environment. This role is responsible for translating business priorities to Popeyes franchisees and their restaurants, and connecting the dots to make communications more impactful and effective. This individual will have the unique opportunity of shaping franchisee and restaurant communications strategy for one of the world’s most beloved restaurant brands, while leading the day‑to‑day responsibilities, including content creation, channel management, event execution, issues/crisis response, and data/metrics analysis to drive content strategy. The ideal candidate will have a proven track record of managing complex operational communications – including under time pressure and during sensitive or fast‑moving situations – partnering with senior leadership across all areas of the business, and experience in the restaurant, retail, or hospitality industry. This role will report to and partner with the Senior Manager, Franchisee Communications, and members of the larger RBI Communications organization.

Core Responsibilities

Franchisee and Restaurant Communications

• Build strong relationships and work cross‑functionally to keep a pulse on business priorities and advise senior leadership on the most effective way to deliver messages to the restaurant level
• Execute and refine an insights‑driven franchisee and restaurant communications strategy for Popeyes – from primary research to creation/optimization of channels, to execution, to reporting back to leadership on what’s working and what needs improvement
• Support content strategy, consistent messaging, and connectivity to brand strategy for franchise communication channels (e.g., agenda/narrative for franchisee meetings, weekly newsletters, webcasts, videos); responsible for pushing the envelope on new communication strategies to test
• Craft and edit content across channels tailored to target audience and manage the process end‑to‑end (idea to approval to execution to analysis)
• Own and disseminate key franchisee and restaurant communications, including a weekly newsletter, franchisee‑facing intranet/portal content, and ad hoc communications as business needs arise
• Work closely with subject matter experts across the business to develop and refine their content for franchisee audiences
• Lead reporting on content performance and advise the team on what’s effective in driving engagement and execution in restaurants
• Ability to adjust communication plans and content strategy based on the needs of the business

Issues and Crisis Communications

• Draft and distribute franchisee and restaurant communications for food holds/recalls, issues, procedural alerts, and other urgent matters as required
• Advise on the best approach and channels for a given communication (e.g., proactive vs. reactive) based on severity and audience
• Serve as a key member of the cross‑functional issues/crisis response team alongside senior leaders from across the business
• Be available to join crisis calls and meetings on short notice, including outside standard business hours as needed

Event Management

• Support and help lead planning and execution of the annual Franchise Convention and regional franchisee meetings, including: Content planning and preparation meetings with senior leadership presenters
• Development and execution of all event communications
• Drafting scripts, slides and supporting materials with senior leadership presenters
• Developing creative concepts, storylines and scripts for videos and other visual content, from initial idea through final production
• Coordinating with the events team on venues, logistics and registration
• Manage a high‑volume workload and extended hours in the weeks leading up to and throughout major events, including early mornings, evenings and weekends, as needed to meet deadlines and support live event execution

Tools and Platforms

• Manage and become an expert on communication platforms/software and lead implementation of new tools that improve the franchisee/restaurant communications experience
• Support the development and rollout of franchisee‑facing digital tools (e.g., intranet or communications portal updates), partnering cross‑functionally to deliver on time and on budget

Franchisee Recognition

• Support franchisee awards and recognition efforts tied to Convention and regional meetings, including related communications and coordination

Education and Qualifications

Bachelor’s degree in communications or related field/experience 6–8 years of professional experience in field, corporate, or franchise communications, specifically within the restaurant, retail, or hospitality industry

Experience supporting or leading issues/crisis communications is strongly preferred

Proven ability to craft and communicate a compelling message/tell a story (with writing samples to show)

High attention to detail and a creative thinker with proven problem‑solving skills

Team player with a proactive and strong interpersonal skills to work in a collaborative environment

Ability to work in a fast‑paced, dynamic environment with the ability to manage multiple tasks simultaneously while meeting deadlines and objectives, including under pressure during live issues

Ability to synthesize large volumes of information and translate into clear and concise messaging

Ability to clearly articulate information to leadership and influence and guide decisions

Ability to drive communications change within an organization

Occasional travel required to support franchisee events and other business needs

Event planning/execution experience is an asset

Our Culture

• Dream Big – life is too short for small dreams
• Ownership – you value things more when you own them
• Meritocracy – your growth is based entirely on what you do and how you do it
• Diversity – a wide range of voices and perspectives makes us stronger
• Creativity & Innovation – find ways to do things differently to make them better
• Authenticity – be a hardworking, good person

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

Looking for high impact work in a fast paced and ever changing environment? Then you have come to the right place. RBI is consistently looking for individuals with a passion to learn and desire to make change.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.